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Sweat the SEO Details!

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Categories: Search Marketing

Posted by on Apr 20 2008

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Sweat the SEO Details

Target Audience: SEO for marketers with websites with less than 100 pages of content. 
Content is still king
The more content the better
Search engines crawl your website to learn what your site is about
Commit to writing more content
Google measures who is linking to your content
A foundation of content is needed to get the full value of external links
Add sections to your website dedicated to content for search engines, e.g., Resources

Add “how to,” “faq,” “tips”, “best practices,’ “things to avoid.” Etc.

Links are important but content is the foundation of a good SEO plan
Great content will attract links
Add video with a text summary of the video

Home page is very important!

Has the greatest PageRank (PR)
Share home page content with other pages selectively
Don’t give away all your Google PR
Use Anchor text to link to other pages
Think SEF
Search engine friendly architecture
Good URL structure using keywords in the URL string
Use dashes to separate words in the URL
Clean, light and fast loading code
Put javascript files into a separate file and make a call to it
Meta data
3 components: Title, Description and keywords
Description very important: it’s what people read in the search engines
Test to see how your rankings are displayed.
Header tags (H Tags)
Tells the search engines which headings are intended to be noticed by them
Sitemap
Give the search engines something to crawl with links to every page in your website
Google sitemap
Give Google an XML based sitemap so they can score your site’s pages, links and other valuable statistics
Also lets you see how Google sees your website
You can fix problems like broken URLs you didn’t know existed
Google penalizes sites with technical problems
Think local
Set up a local listing in Google and Yahoo even if it’s only for your home office
Use a Google map on your contact page
Think multi media
Google and other search engines index images, videos and maps.
This outside the box
Outside links from authority sites, e.g., directories, blogs, syndication sites
Final thought
Remember that organic traffic is the most valuable traffic
More time spent, more pages viewed, lower bounce rates
Content is still king!
Links are important but must be supported by good content
Use SEF URLs
 

4 Comments to Sweat the SEO Details!

  1. by Nocat

    On April 22, 2008 at 8:34 am

    Your readers will find this post interesting. and worth checking out. It is one of those, funny if it isn't happening to you kinds of things. But it can be very serious if it is yours. A insightful Web Marketing Association post on Angry Websites Take Action

  2. by Brian Prows

    On May 16, 2008 at 4:11 pm

    You're right on about content. Around 8 months ago, I started a TypePad blog called MarketingBeyond, filling it with lots of content addressed to marketers in multiple industries. I also introduced some marketing parody. I inserted links in MarketingBeyond, tying content to two mobile marketing blogs I write on Blogger and my website.

    Each post notification is sent to Digg and book-marked with Del-cio-us. The end result: Despite less than stellar Technorati ratings, I'm getting first page Google hits from a worldwide audience.

    I know little about SEO, but Google clearly is looking for regular posts with lots of content.

  3. by IT solutions yorkshi

    On December 2, 2008 at 7:43 am

    I am expecting some advance seo tips.Could you post?

  4. by Bernie Borges

    On December 2, 2008 at 9:50 pm

    Here are two other tips to consider:
    1) add rel=nofollow tags to links that link to an external web page which is not relevant to your website. This will prevent draining valuable Google juice (authority) from your website.
    2) other than on your home page, if your company name is in the title tag move it to the last position. Lead with your most important keyword in the title tag.
    3)don't overlook the value of using header (H1, H2, H3) tags and boldfacing of important keywords in your text content.

    Bernie
    @berniebay

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