Web 2.0 for B2B Marketers
Last week I gave an updated presentation on “What B2B Marketers Need to Know About Web 2.0.” The venue was TechSelect in Las Vegas (a private conference put on by TechData). The audience was VARs and Systems Integrators who purchase products through TechData. I presented once each on Friday and Saturday.
In both sessions I encountered many similar questions and concerns. Many people had limited knowledge of Web 2.0. Some attendees had profiles in LinkedIn, Facebook and a few in MySpace. Some were familiar with blogging, but surprisingly few. A few attendees had corporate blogs. Most were very interested in learning how to implement a blog strategy.
My advice to those interested in blogging was to start an internal blog first. Even for a small business that can include extensions of the company such as partners, suppliers, customers, etc. This is a relatively safe way to experience the dynamics of a blog. Beyond that, starting a public blog starts with studying the industry landscape to determine a sound blog strategy.
We also discussed micro blogging (Twitter), podcasting and social networking. There was very little awareness of Twitter, but we had interesting discussions around Twitter’s potential business applications.
There was particular interest in podcasting, especially as we discussed how technology buyers often rely on podcast content to help shape their opinions of products and services they consider before making a purchase decision.
We also discussed SEO at a very high level. In particular we reviewed the growing importance of delivering content through social media platforms to help create links and to contribute to organic rankings.
I provided up to the minute statistics on most of the topics mentioned above. The two presentations were very interactive and were interesting and enjoyable for me to deliver. Based on feedback I received it was informative for the attendees.
The full presentation can be accessed here. I welcome comments.
1 Comment to Web 2.0 for B2B Marketers
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I was in attendance at one of Techselect sessions that Bernie led. It was very informative. I was one of those that had a limited idea of what web 2.0 was but I certainly am doing my homework to learn more. Picked up the book Wikinomics at the Las Vegas Airport (better that playing the slots) and here I am actually adding to a Blog. Who would have guessed? Thanks Bernie. I look forward to reading your tips.
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