Do You Have a Blog Strategy?
This podcast elaborates on a blog post about blogging strategies.
We start with a plug for the annual Tech Jam party hosted by TBTF – a party with a purpose to support the TBTF Foundation!
At Find and Convert, we frequently get asked by our clients about business blogging strategies. “Should we have a blog? How would a blog benefit our business and our SEO strategy?”
Sidenote: Podcasting has its roots in blogs. The first podcasts were posted (and many still are) on blogs.
The real question is what is your social media strategy? A blog is a component of a social media strategy. Social media is not rocket science. It is any web platform where communities of like minded people go, they subscribe, they contribute thoughts and user generated content. They “socialize” online! The collective influence of communities in social media is very powerful.
When considering a blog within a social media strategy, a business should first consider what they want to accomplish. Do they have subject matter experts, thought leaders AND the available resources who can be committed to a blog?
Many companies start and stop a blog because they don’t get instant results. One reason is they don’t commit the resources to the blog. I sometimes visit a blog and see the last post was three months ago. That blog instantly has NO credibility!
Where do you start? Start by being a “listener” first. Before a business starts a blog, they should visit other blogs where their community hangs out. Read about what they’re talking about. Get involved in those conversations with any frequency that suits your comfort. You can gain really valuable insights from other blogs. People can be talking about your company, your products, your competitors and even your employees. They may be talking about issues your company addresses well but they don’t know that you do. That’s an opportunity!
What should businesses blog about? Most companies should blog about what they are capable of blogging about! Begin by finding the person who has the interest in writing and the knowledge (authority) to write. If a business has more than one person who likes to write, divide up the roles on the blog. It’s ok to have more than one person “hosting” a blog. They should be able to write in a blogging style. Write conversational, not as corporate speak. Always write relevant content!
Mistakes to avoid? One big mistake is not being transparent. Don’t be someone you are not. Be honest with your community. If you use a screen name, be real behind the screen name. No smoke and mirrors. Your community will eventually find out and trash you. Don’t underestimate the power of the online community.
How often should we blog? No one answer. Just be consistent. Not too infrequent. I blog about once per week. Each business blog is unique. As long as the content is relevant and of interest to your audience.
What’s the benefit to my SEO strategy? Blog content is an effective way to add content to your website if your blog is connected to your website. If your blog is standalone you can link back to your website with relevant anchored keywords. Blog content is an effective way to add content because many businesses struggle with adding fresh content on their website. The link value of your content is what counts the most in your SEO strategy in the long run.
What’s your blog strategy? Is it in the context of a social media strategy?
8 Comments to Do You Have a Blog Strategy?
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Loved the 'Where do you start?' part. 'Listening' is a great way to learn.
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