Is Twitter a Corporate Tool?

I wrote my first blog post about Twitter on July 26th.  That was less than three weeks ago.  It may as well have been a year ago. 

The Twitter adoption rate is amazing.  To say Twitter is being adopted at lightning speed is more than just a corny cliche, it’s an understatement.

I previously wrote about how businesses, news media, non-profits and individuals are widely adopting Twitter.  So, what is all the attraction?  I know people who shun Twitter and (likely) will never join the Twitter ranks.  The polarized extreme of people who shun and people who are addicted to it is fascinating.

A lot of individuals use Twitter.  But for businesses the social marketing, branding and even SEO value of Twitter has become obvious to me.  Here’s how…

I often blog (ok, I preach) about the importance of producing good content to help your organic search marketing results.  Twitter limits your posts to 140 characters.  So, how can you produce content in Twitter that serves your organic SEO plan?  Simple – link to it from Twitter. 

Twitter is a social communication tool.  You can add any content you want, including links to other content.  The people who follow you (whether public or private) do so by choice.  So, if you post links to meaningless content, your followers may “unfollow” you.  So, be selective about the content you post.

Below are two of my sample Twitter posts (known as Tweets) with links to recent blog posts.

Adding links to your content in your Tweets is an effective way to promote your content.  Promoting content is a necessary part of any social media web marketing strategy.

Follow me on Twitter: http://twitter.com/berniebay

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