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Marketing 2.0 Embrace or Die

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Categories: Digital Strategy

Posted by on Oct 13 2008

This past weekend I did a session at Barcamp Tampa Bay.  My session was titled “Marketing 2.0.”  I covered the outline of my forthcoming book on social media marketing for small and mid size businesses. 

I discussed how for decades marketers have shouted their message to customers.  But, the availability of RSS technology, high speed internet access, social media platforms and a social culture that has shifted all the power back to the consumer, marketing 1.0 has been replaced by marketing 2.0. 

Marketing 2.0 is about human voice communication, relationship building with anyone remotely connected to your company who cares and has an opion to share online, listening to those voices and responding to them in online communities. 

Marketing 2.0 is about embracing the new media platforms and giving your customers (community) access to your content and any other content that makes their life better, whether it’s your content or not.

Check out this video to see first hand a parody on the customer revolution in progress.  Any marketers ignoring this revolution may soon be unemployed. 

 

3 Comments to Marketing 2.0 Embrace or Die

  1. by Tom

    On October 14, 2008 at 5:15 pm

    hilarious – True True

    Let the discussion begin

  2. by Dianna

    On October 14, 2008 at 7:43 pm

    Say it Again Brotha!

    Please and Thank You! Finally a marketer willing to listen, understand and learn from the consumer!

    Hats Off to You Bernie!

  3. by Joseph

    On October 22, 2008 at 12:09 pm

    What a great couple of videos, this one and the sequel. It's interesting to me how unwilling "advertiser" is to change, considering how obvious it is that change could equate to less advertising spend and more active, engaged consumers…complacency can't possibly be the reason, so what gives???

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