Social Media Promiscuity: Good or Bad?
When you hear the word promiscuity, what image does that conjure up for you? Don’t worry, this blog isn’t going there…I’m inspired to write about the concept of social media promiscuity because my brain works best with metaphoric references.
Anyone who is actively involved in social media knows that it’s all about what you give to your online community. You can give ideas, thoughts, tips, opinions and of course you can give links to content.
The best of the best in social media do a great job of sharing good content with their community. Links to news, events, interesting articles as well as new survey results, trends and anything the giver feels is interesting to their community.
Many who are active in social media often share their own content with their community. People often share links to their blog posts, podcasts, videos, samples of their work, etc. People also encourage their friends to share those links of their content with their friends on the web.
Essentially, we are promoting our own content on the social web, hence my metaphor of social media promiscuity. I’ve also heard the half-joking reference to “pimping content.”
How do you feel about that?
One attribute of the social web is we are free to follow whomever we want. And, we are free to “unfollow” anyone we want. In the vast majority of the cases when people I follow through Twitter or Facebook send me links to their own content I’m way okay with that. The primary reason I’m okay with is because I follow interesting people. Their content is usually pretty interesting and relevant to me.
The social web is “social.” If being social on the web is sometimes a little promiscuous with content, I’m okay with that as long as the promiscuity isn’t offensive. If I receive content that either isn’t interesting or from someone that I don’t find interesting I have two choices. I can not consume their content, and/or I can choose to no longer follow this person.
The essence of social media marketing is to share good content with your community. If the content you share with me is someone else’s or yours, that doesn’t matter as long as it’s interesting to me.
So, go ahead and share your content with me. If I like it, I’ll share it with others. If I don’t I won’t. Either way, I may still learn something. And, if you find my content interesting go ahead and share it with others. if you don’t find it interesting, don’t share it. Either way, feel free to comment.
How you do you feel about social media promiscuity?
Twitter name: @berniebay
Bernie
6 Comments to Social Media Promiscuity: Good or Bad?
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Bernie,
I love social media promiscuity. I've discovered wonderful new sources of information, new technology tools and new experts because other people took the time to share.
Andrea
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I have found that by sharing and not "hoarding" the industry secrets, that others in my webmaster/SEO world are willing to do exactly the same. All of the sudden everyone opens up and "Helps" each other. It is really a cool thing that happens!
When we are willing to teach, share and learn in our industry of promiscuity, then we all are better off in the long run. You never know when the time you took to help another person will bring you a referral.
Happens All the Time!
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Sharing is great. That is how we learn. I'm glad you shared.
Gwen -
You guys are very agreeable. Surely there are others out there who have a different point of view on the subject of "social media promiscuity!" C'mon folks, don't be shy…
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Good thought, Bernie. Thanks. If I get my day filled up with noise from the networks – bad dj music choices, frittery tweets, mini-rants written for effect (know that tone…) then that agitates me and might make me reach for the delete button. But I don't want to miss out so I suspend value judgement until another day. Lazy? Grasping? Maybe. I think it's worth hanging in there through all the noise and debris for the real gems that come from a few well-linked ideas in one post/comment.
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