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Twitter Users Unite for Thanksgiving

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Categories: Digital Strategy

Posted by on Nov 27 2008

Most of us know the history of Thanksgiving. It’s admirable that we stop to give thanks once each year in the form of a national holiday. For many of us it makes us think about how much we have to be thankful for even in the face of hardship and uncertainties for many.

This year there is one charitable cause on Thanksgiving I want to highlight, not because it is more special than others. All charitable causes are admirable. This one demonstrates the power of social media and the hearts of people who use social media.

Epic Change is a charitable organization using Twitter as a platform to raise funds to build a classroom in Tanzania. They created a Twitter stream using #tweetsgiving which allows anyone in the world to follow the comments of people on Twitter about this charitable cause. It also allows us avid Twitter users to spread the word to our network (following) and point them to this Twitter stream conversation about a worthy cause.

Most notable is the Tweetsgiving website which is where the fund raising takes place during the Thanksgiving holiday weekend.

I sincerely believe the vast majority of people generally want to help those in need. Thanksgiving is a time where that innate quality is even more pronounced.

It’s very worth noting that users of social media are passionate about using the social web as a platform for benevolant reasons as much as any other reason.

Social media users understand the power of word or mouth (WOM) online. It is second nature to us to promote good content, and good content during the Thanksgiving holiday is a worthy cause such as Tweetsgiving.

My hope is that you take two points away from this brief blog post:

1) If you haven’t contributed to Tweetsgiving, please consider it (even after Thanksgiving).

2) Social media is a world wide platform where great causes can be achieved.

I wish you a blessed Thanksgiving to you and yours!

Cheers,

Bernie Borges
http://twitter.com/berniebay

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