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Top 5 Reasons Why the Hubspot Viral Video Rocks!

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Categories: Social Media, Technology

Posted by on Dec 10 2008

When Mike Volpe of Hubspot first mentioned on Twitter and on Hubspot TV that they were producing a “viral video” I couldn’t help but wonder: “What to do you mean Mike? A video is considered viral only after it goes viral. The people decided if it’s viral. You can’t just call it a viral video until it goes viral.”

I guess Mike has a crystal ball. Here are the top five reasons why the Hubspot viral video rocks!

5) The people in the video are real Hubspot employees. There is not one paid actor in the video. The whole production was done in-house. It’s authentic, not Hollywood.

4) It’s hilarious. When the team popped up from their desks to play instruments to accompany the lead singer, I laughed. Come to think of it, I laughed through most of the video. Humor is always one of the best characteristics of a viral video.

3) The Hubspot team did a great job spreading the word about the upcoming video through Twitter, their blog, Hubspot TV and webinars for weeks prior to the event. They created anticipation for the video. When they launched it on the 8th, they likewise spread the word through online chatter.

2) The video has intensity to it. In the opening scene when the boss (Mike Volpe) slams down a command to the cold caller, the mood is set for the video. Throughout the rest of the video the intensity and the action is high. I can really feel the frustration from the lead character in the video. She is passionate about her disdain for cold calling and her desire for inbound marketing leads.

1) It speaks truth. The message focuses on bringing leads to the sales team using SEO, SEM, blogs, Twitter, RSS enabled content and other forms of great content on the social web. This is the absolute truth!

One more reason this video rocks. It ranks #1 in YouTube for the keyword “marketing.”

I guess Mike Volpe knew all along this video would go viral. I suppose the sales staff at Hubspot is pretty busy handling all the new sales leads. Way to go Hubspot!

If you haven’t seen the video, here it is…

5 Comments to Top 5 Reasons Why the Hubspot Viral Video Rocks!

  1. by Mike Volpe

    On December 10, 2008 at 10:15 pm

    Glad you enjoyed the video. We had a lot of fun making it!

    Two things people should be aware of… There are a couple non-HubSpot employees in the video, but they are friends and not paid or professional actors. Second, it actually took us a long time to get to this point, and we've tried a number of different videos with different topics and themes. If you look on our YouTube Channel, you'll see what I mean. This video has worked, but not all of our videos have been a big hit. My advice, keep trying, and make sure you learn something from all of your mistakes. We made about 5 or 6 mistakes before we had this success.

  2. by Victoria

    On December 16, 2008 at 11:01 am

    Being a Hubspot fan, I feel all their webinars and information have been great and my theory is that they have created such a following over time, is the reason they had success with this video. Plus they have a great team that's on board with them to help spread the word…not to mention Hubspot 'groupies' :) Overall, great viral video and great article regarding the video!

  3. by Bernie Borges

    On December 16, 2008 at 8:58 pm

    The Hubspot team does indeed do a great job of spreading content and engaging with people interested in successfully marketing on the web. I think this same video a year ago wouldn't have had the same viral affect due to their current relationship footprint on the social web.

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