What are your marketing plans for 2009?

By now your 2009 is in full swing. The first week is behind you and you’re starting to roll out your 2009 marketing plans. Maybe you’ve read some of the predictions for 2009. I’m please to point out that several of my predictions are shared by credible market research as published by e-Marketer in December 2008.

As you can see in this chart of US Marketer’s plans for online marketing, Search Engine Optimization has fallen to the number 3 position. Overwhelmingly video is at the top of the list!

I’m also pleased and not surprised to see that social media marketing is in the top 3 and podcasts and webcasts are in the top 5 tactics.

Interestingly we don’t see pay per click advertising (aka SEM). It is conspicuously absent.

So how do you plan to produce your videos? How do you plan to produce your podcasts?

Are you up to speed on the changes in search engine marketing in 2009?

You may have formulated your 2009 plans in 2008. But, are you confident you formulated the right plans?

The web is the best place to be in 2009 (and beyond) for most of your marketing tactics.  No matter your industry, your buyers are on the web. The question is how will you engage them? How will they find you? When they find you, how effective will your content be? Will your message resonate with them because you address their needs, or are you busy talking about your products and services?

In a weak economy marketing plans must produce measurable results. Marketing dollars are under tight scrutiny.

Think carefully about where you are planning to spend your 2009 marketing budgets. Are you pushing your message out to an audience who is harder to reach than ever before? Or, are you meeting them where they are and engaging them with answers to their problems?

The Internet marketing landscape has broadened. Search is still very important but it’s not the only game in town. Google is implementing new changes to search in 2009. You should plan to meet your buyers where they are and be compelling.

My assumption is that my clients don’t care anything about our services! They care about solving their business problems.  What do your customers care most about?

What are your marketing plans in 2009?

Bernie Borges


11 Comments to What are your marketing plans for 2009?

  1. by Jackie January 12, 2009

    This is a good example of why Find and Convert clients can always count on you to produce results. You know what the customer wants and you deliver.

  2. by Brand4profit January 13, 2009

    The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

    Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

    While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

  3. by Bernie Borges January 15, 2009

    Brand4profit: if I can paraphrase what you said, the old way of marketing pushed a message to the buyer. The social media way is based on conversations.

  4. by Cheap Superkings onl November 15, 2011

    Hm, I am ok with this but nevertheless not 100 % certain, hence i'm going to research even more.

  5. by Renetta Slick November 15, 2011

    Well, that could be excellent, but how about the other choices we've got here? Would you mind publishing one more article about these too? Thanks!

  6. by Annalee Sixtos October 5, 2012

    There is apparently a bundle to know about this. I think you made some nice points in features also.


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