By now your 2009 is in full swing. The first week is behind you and you’re starting to roll out your 2009 marketing plans. Maybe you’ve read some of the predictions for 2009. I’m please to point out that several of my predictions are shared by credible market research as published by e-Marketer in December 2008.
As you can see in this chart of US Marketer’s plans for online marketing, Search Engine Optimization has fallen to the number 3 position. Overwhelmingly video is at the top of the list!
I’m also pleased and not surprised to see that social media marketing is in the top 3 and podcasts and webcasts are in the top 5 tactics.
Interestingly we don’t see pay per click advertising (aka SEM). It is conspicuously absent.
So how do you plan to produce your videos? How do you plan to produce your podcasts?
Are you up to speed on the changes in search engine marketing in 2009?
You may have formulated your 2009 plans in 2008. But, are you confident you formulated the right plans?
The web is the best place to be in 2009 (and beyond) for most of your marketing tactics. No matter your industry, your buyers are on the web. The question is how will you engage them? How will they find you? When they find you, how effective will your content be? Will your message resonate with them because you address their needs, or are you busy talking about your products and services?
In a weak economy marketing plans must produce measurable results. Marketing dollars are under tight scrutiny.
Think carefully about where you are planning to spend your 2009 marketing budgets. Are you pushing your message out to an audience who is harder to reach than ever before? Or, are you meeting them where they are and engaging them with answers to their problems?
The Internet marketing landscape has broadened. Search is still very important but it’s not the only game in town. Google is implementing new changes to search in 2009. You should plan to meet your buyers where they are and be compelling.
My assumption is that my clients don’t care anything about our services! They care about solving their business problems. What do your customers care most about?
What are your marketing plans in 2009?