What’s New in SEO for 2009?

Search & Discovery | January 28, 2009

We finally published our first podcast of 2009.  In spite of a tough economy, demand for Internet marketing services is at an all time high.  It’s been super hectic since the first of the year! Sorry for the delay…

What’s new in SEO for 2009!

Let’s start with a “profound statement.” We build websites for two audiences: humans and search engines. Often marketers are only focused on the human audience (after all, they are the buyers).  But, it’s important to implement best practices that address the search engine audience.  We have to balance the art of addressing both humans and search engines.

Search engines have “eyes.” Their eyes are their algorithm. Google’s algorithm is believed to increased from 130 variables to about 200 variables. Many of the new SEO variables include….

The basic SEO fundamentals are still important including: strong title tags representing the theme of the page, efficient code, well laid out architecture with human readable URLs, great content, link popularity (internal and external) and of course well written meta data including alt tags and title attributes.

Inbound links have always been important to Google. But, outbound links are also important. Google scores your website when they crawl your site. One factor they look for is the extent to which you link to external website to relevant content. You are penalized by not linking to relevant content that gives your visitor a good experience. Not doing so is perceived as selfish.

Webmasters often use a rel=no follow attribute (or tag) for links that don’t go to relevant content so the link doesn’t drain link juice. If you link to your partners and otherwise relevant business associates, you don’t want to use the no-follow tag. Google is looking for you to share the link love with relevant content.

When Google sees many links outgoing from images or bullets they can be perceived as paid links resulting in a scoring penalty. Google wants to see editorial links anchored from a series of two or three words embedded (editorially) in a sentence.  Google is programmed to flag and penalize single word links and images.

Google can already index 18 file types. They are looking to see that you offer great experiences for website visitors.  It is speculated that Google is giving more scoring to rich media content including photos and soon video.  Audio is not yet indexable by search engines. However, video files are believed to soon be indexable by Google.  You can submit a video sitemap file through webmaster tools. (though I didn’t refer to the sitemap file submission in the podcast).

Another factor being considered is social attributes. Google Friend Connect was launched in December 2008. It is an indication of how Google wants to see websites offer social attributes.

The complexity of Google’s algorithm is growing and evolving. We believe many new variables will roll out throughout 2009. Stay tuned on this…

Bernie Borges
@berniebay

About the Author
Bernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is a consummate content producer on digital marketing insights and best practices and hosts the Social Business Engine digital TV show and podcast.

25 Comments to What’s New in SEO for 2009?

  1. by chuckiesd

    On January 31, 2009 at 3:40 pm

    New year with new seo. I'm now building my seo for 3 blog. What i doing is do to the related niche of my site and out the commenct over there.

  2. by Justin Brooke

    On February 5, 2009 at 7:09 am

    It's new year, and new knowledge to prop up the rankings of the site. Now is the time to finetune our sites to meet the new algorithms of Google.

  3. by SEO India

    On February 12, 2009 at 2:14 pm

    Your information is useful but want to know the importance of link builindg part like forum, blog, feeds, social media, directories, article posting and others also want to know how to use those?

  4. by synchrony

    On March 3, 2009 at 12:54 pm

    hi,

    very nice, We have to balance both human and search engine.

  5. by marketingseo

    On May 20, 2009 at 6:45 am

    very nice

  6. by sujit

    On July 16, 2009 at 8:48 am

    Nice post about new things, In 2009 google showing more results using LSI(least semantics Indexes),. so we always focus on targeted keywords not only pages also concerning outbound pages.

  7. by Asif

    On July 27, 2009 at 7:54 am

    that's a awesome information for the newbies :)

  8. by Study in UK

    On July 27, 2009 at 7:55 am

    that’s a awesome information for the newbies

  9. by Sanjay

    On September 5, 2009 at 3:27 pm

    thanks for update me….nice info

  10. by Business Promotion

    On December 26, 2009 at 1:18 pm

    Real nice. Thanks for this

  11. by organic seo

    On March 11, 2010 at 2:16 pm

    Hi
    your information is really nice i like it

    Thanks

  12. by mark

    On March 22, 2010 at 12:41 pm

    This information is very nice to know about new google's stratehy.

  13. by Seoexon

    On August 3, 2010 at 4:28 am

    Good information, thanks for sharing it.

  14. by ewok

    On December 14, 2010 at 12:39 pm

    nice read sir. thanks.

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    On February 24, 2012 at 5:03 pm

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  18. by Stuart

    On March 29, 2012 at 10:56 am

    Hey,
    Thanks for sharing such useful information with all of us and this is the great place to know about new Google updates and strategy .

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