Bernie Borges on HubSpot TV

I recently had the privilege of being a guest on HubSpot TV. If you’re not familiar with HubSpot TV, it’s a weekly video podcast that airs live each Friday at 4pm Eastern, U.S. The show is also syndicated on iTunes. HubSpot TV is hosted by Mike Volpe and Karen Rubin. Each week Mike and Karen discuss news items of the week pertaining to marketing topics, most notably Internet marketing topics. And, they have a lot of fun doing it!

The week I appeared on the show Karen Rubin was on vacation. Rebecca Corliss filled in for Karen. And, she did a mighty fine job, I might add! The premise for my guest appearance was to promote my new book, Marketing 2.0.

I am honored that Mike Volpe wrote the foreword in my book. So, when Mike asked me on the show why I wrote the book, I think he was a little surprised by my answer. He also asked me to summarize the key take-away message from my book, and what makes my book different than other books on social media marketing.

Of course, I was happy to answer these questions. We had a boat load of fun during this interview. We even sipped a little beer during the show, which is SOP on HubSpot TV. Of course, we also discussed other topics pertaining to Google Reader, Facebook, Twitter and measuring online marketing results.

During this interview we announced a special book giveaway offer available only for a limited time, as well as how to buy Marketing 2.0 on Amazon. Check out the video below and let me know if I should have gone through with my promise to dress like a certain singer/celebrity and what that might have looked like.

BTW, I kidded Mike off the air that if you search “inbound marketing” in iTunes, my inbound marketing podcast ranks #2 behind HubSpot TV. I’m keeping the pressure on.

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