Podcast interview with Joselin Mane. Joselin is a former IBMer who runs an internet marketing consultancy and a Tweetup service called Boston Tweetups. Joselin is a colorful character. You’ll enjoy meeting him in this blog post and the video links below.
I met Joselin at the Inbound Marketing Summit in Foxboro, MA in October where we connected very quickly. We both run inbound marketing agencies and we talked shop for a while and hit it off. I knew Joselin would be a great guest on my podcast show because he has so many interesting stories about Tweetups and SEO and social media marketing. Don’t limit yourself to reading this blog post. You should listen to the full podcast interview (above).
What is a Tweetup? The term evolved from meetups where people organized and promoted events around a topic. A Tweetup is an event that originates from people who organized it through Twitter. A common example is when people who attend a conference get together in social settings and the event is totally organized and promoted organically through Twitter.
Why Should Marketers Consider Organizing a Tweetup?
Tweetups are very social. Most marketers can get huge value by bringing people together and engaging and networking. It’s common knowledge that we do business with people we like and trust. And, meeting face to face speeds up the relationship and trust building process. It doesn’t matter whether it’s a B2B or B2B company, the face to face aspect of making connections is very powerful. Tweetups are all about building relationships. While a Tweetup can have a specific purpose such a cause or product announcement, it can also just be purely social. Joselin uses Eventbrite to announce, organize and offer advice on Tweetups through his Boston Tweetup service.
Joseline’s Top 3 Do’s and Don’ts for Tweetup Organizers
1. Decide on the theme first.
2. Attend other people’s Tweetups.
3. Document everything.
1. Don’t forget the human element.
2. Don’t change too many things once promotion begins.
3. Don’t neglect the details and be sure to plan ahead.
Joselin missed an event last year and decided to research events and when he did he found nine event calendars. Joselin then consolidated them into one calendar for Boston social media and marketing events. He set up a blog and shared this calendar and started Tweeting about the calendar. Eventually Joselin’s calendar became recognized as the authority for Boston social media events. One thing Joselin did consistently was promote other people’s events asking for nothing in return. Joselin has proved to be a thought leader in Boston through his social media event calendar.
Next Boston Tweetup December 3rd
Joselin’s website for Boston Tweetup includes a video summary of each Boston Tweetup event. He also offers a poll for each Tweetup where people can vote on the Tweetup events and post comments. Joseline’s unselfish leadership on social media calendaring has resulted in new opportunities including attending Celtics games in box seats as well as meeting people from NBC which resulted in an assignment. Who knows, we may see Joseline one morning on NBC’s Today Show talking about his Tweetups. I wouldn’t be surprised. I also won’t be surprised to hear that his big Tweetup on December 3rd will be the biggest of the year!
Video for SEO
Joselin helps clients with SEO using best practices and a video strategy. Google is always interested in presenting recent content in its search results. He points out that videos get indexed very rapidly by search engines. But, search engines can not index the actual content in a video. Rather, they index the meta data in videos. Google has to index videos rapidly because there are so many videos being uploaded every day. Joselin creates customized video for clients and uploads them to about 150 social media profiles. Each video is tagged and uploaded to each of these social media sites. He uses geo tagging to appeal to Google’s Universal Search features. Joselin interviews his client and captures their value proposition in a short video and propagates it across about 150 social sites. He releases videos on dozens of video sites and on various social sites like StumbleUpon, Delicious and Twine. One entry can result in dozens of entries in search results.
SEO Has Become CSO
Joselin’s approach is an example of my sentiment that SEO is becoming CSO (content search optimization). By creating a broad content footprint that gets spread across the web very methodically marketers can create strong reach and great search results. Joselin likens this to a mall and the stores in the mall. A storefront exists inside a mall. The social sites such as Facebooks and YouTube are malls. People enter these malls and can see the content in each “mall.”
I asked Joselin about the cool glasses he wears. He said an optometrist friend of his recommended these glasses. They have no legs. Rather they use a short spring that rests on each temple. I’m sure it took a little getting used to but these glasses are very interesting. I’ve never seen anyone else wearing these glasses. They are symbolic of Joselin’s unique personality. He’s one of a kind!
Below is my interview with Joselin at the Inbound Marketing Summit in October. Enjoy…