We Skip Because We Can
Billie Ginther: Marketing Manager and PR Optimizer
We will soon be gathering around tables laden with feasts from traditional Thanksgiving fare to menus filled with a variety of regional and exotic foods in tribute to our diverse cultures, history and geographic backgrounds. But we will all have one thing in common; the opportunity to share with family, friends and give thanks for all the blessings in our lives.
My daughter and her husband went on a medical mission to Africa this past summer. Her photos of the trip are a constant reminder that no matter what economic or daily trials we have in our lives, we still have one of the highest standards of living on the planet. We take for granted simple conveniences like running water and electricity. The idea of a village hole in the ground for personal hygiene is unimaginable. And whether you look across the street or half way around the world, there are millions less fortunate than we are through no fault of their own.
Technology has changed our daily lives, and social media has done even more to focus our attention upon a myriad of causes where we can make a difference.
Skip1.org is a non-profit with a simple idea. Skip doing just one thing for a day…a coffee, a car wash, a pack of gum and give the money you would have spent on that small luxury to help fight world hunger.
Skip1.org is part of Children’s Hunger Fund, a Charity Navigator 4 star non-profit organization, and it has a record of efficiently using donated money: more than 99% of all donations go to programs and feeding children in the US and around the globe. While both Skip1 and Children’s Hunger Fund are social media marketing driven non-profits, Skip1.org is a poster child for how to create good works where all the money is going to…good works.
Skip1.org’s simple message is everywhere on the web: “We skip because we can.” Over one-sixth of the world’s population is malnourished. It’s powerful to know that by skipping one small item for just one day, we can all help save a child from dying from hunger or hunger-related causes every 6 seconds.
Skip1 doesn’t have splashy billboards, ads, commercials or any of the traditional trappings of branding campaigns. Skip1.org 
uses social media to spread their message by engaging people and building relationships. @Skip1 is on Twitter. Skip1dotorg is on YouTube. Skip1.org has a fan page on Facebook, an active blog, and numerous page 1 Google rankings of its web pages and of blog posts by everyday folks to celebrities about the charity’s good works.
Skip1’s social media strategy centers on engagement and interaction with donors beyond inducing them to give up one small item or luxury. For example, Skip1 Facebook fan page offers a badge that Skip1 fans can put on their own websites.
Skip1.org’s success is based on the very socially-oriented concept of “pass it along.” And all of the charity’s social network tactics make it easy to do so. During Thanksgiving, please think about just one small thing you can skip, donate the money to Skip1.org., and “pass it along”.
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