Archive for 2010
Content Marketing Why 2011 is the Year
Posted by Bernie Borges
Bernie Borges Interview with Joe Pulizzi, CEO of Junta42 [ 24:59 ] Play Now | Play in Popup | Download (216)
Content vehicles have been around for decades. But, today content creation has become the center of the marketing plan. Custom publishing people used to be tucked away outside of the marketing department just a few years ago. Now, custom publishing is mainstream. Marketers are figuring out their story and telling it through content.
Chris Brogan Podcast Interview
Posted by Bernie Borges
Interview with Social Media Rock Star, Chris Brogan [ 31:34 ] Play Now | Play in Popup | Download (106)
Chris started blogging around 1998, when it was known as journaling. He wrote fiction stories and all kinds of stuff including fitness and health topics. He even wrote for a literary magazine while in school. But, Chris always knew that writing was not a lucrative career, so he dad to find a way to combine his passion for writing with business. In his telecom job he was a “translator” between the tech guy and the business guy.
3 Common Challenges in Social Media Marketing
Posted by Bernie Borges
Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.
Content Rules Interview with Authors
Posted by Bernie Borges
Bernie Borges Interviews C.C. Chapman and Ann Handley, co-authors of Content Rules [ 28:14 ] Play Now | Play in Popup | Download (97)
You know the cliché “we’re singing from the same sheet of music!” That’s what this book is for me. Content marketing has arrived. In short, any marketer who doesn’t understand that needs to. Content Rules is a book that will help you understand how to do content marketing. The case studies alone are worth it. I highly recommend you listen to the podcast and that you read Content Rules.
What is Your Inbound Marketing Consultant Getting You for Christmas?
Posted by Bernie Borges
On the first day of Christmas my Inbound Marketing Consultant gave me a…..
3 Ways to Fill Your Sales Funnel in December
Posted by Bernie Borges
These three methods of filling your sales funnel can be part of your marketing arsenal all year long. Sometimes the month of December is hectic with year end decisions. Why not make the most of the demand for your products and services through these B2B sales lead generation strategies?
3 Thanksgiving Videos
Posted by Bernie Borges
My wish is that all nations adopt an attitude of thanksgiving every day of the year!
5 Must Do Strategies to Build Your Personal Brand
Posted by Bernie Borges
It’s intuitively obvious that you should build your professional credibility….Surprisingly many people don’t even think about building their social credibility. Even if you’re the shy type, building your social credibility is not difficult. The idea is to show your human side in a way that complements your professional credibility. There are many ways you can do this such as including links to your Flickr, YouTube, Twitter or Facebook accounts. Of course, you should monitor the content in your personal social accounts to ensure it doesn’t work against you.
Maybe You Should Restructure the Marketing Department
Posted by Bernie Borges
The most successful companies have most or all the people in their company “rowing the boat.” It’s a simple matter of physics in rowing a boat. When it comes to successful inbound marketing, getting the company’s resources to participate doesn’t have to be a big burden on them. Getting their marketing contributions may include writing articles for your company blog. What about all those white papers you produce? Wouldn’t it be terrific if more people shared those white papers or presentations through their Twitter and Facebook accounts? What if all employees were active on LinkedIn connecting with other professionals in relevant groups and contributing valuable insights and answering Questions (via LinkedIn Answers)?
The Difference Between Internet Marketing and Inbound Marketing
Posted by Bernie Borges
In the inbound marketing equation the trust factor is huge. So much of effective inbound marketing is driven by quality content. When a prospective buyer consumes a brand’s content that educates, enlightens or entertains, the effect can be one of trust. The trust factor is amplified when the buyer’s content consumption experience is repeated multiple times. Building trust with buyers through content engagement achieves two outcomes.
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