Archive for January, 2010
B2B Content Marketing for SMB Business
Posted by Bernie Borges
Bernie Borges Interviews Kim Albee on B2B Online Marketing [ 21:28 ] Play Now | Play in Popup | Download (149)
B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a “blow-horn” for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get to know a business before they call them or fill out a form.
Top 5 Reasons Your Social Media Strategy Can Fail in 2010
Posted by Bernie Borges
You’ve developed your content marketing strategy and you have the boss on board. You plan out the first two months of content and you post. Then that big trade show comes up and you get super busy. Your consistency goes from daily, to weekly and before you know it your only consistency is being absent from your social media strategy. This is worse than not having a social media strategy. If you’re not consistently posting content and engaging community, you’ll never enjoy the benefits of social media marketing. You wouldn’t water a garden once or twice then walk away from it, would you? Consistency is not an option in social media marketing.
Social Media Marketing in Large Enterprises
Posted by Bernie Borges
Brands of all sizes are using social media to listen and to engage. Those brands that find ways to engage people authentically and in interesting ways are finding ways to monetize the engagement. And, isn’t that what all the critics have been waiting for?
Unconventional Marketing by Nadine M Rosin
Posted by Bernie Borges
Bernie Borges Interviews Author Nadine M. Rosin on Unconventional Marketing [ 23:31 ] Play Now | Play in Popup | Download (148)
Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she posted on YouTube. Then, she searched for videos on YouTube for “pet memorial” and found people offering tributes to a pet which had recently died.
Predictions for the 2010 Decade
Posted by Bernie Borges
In the 00’ decade we began the transition from a top down hierarchy of management to a more flat org chart. In the 10’ decade look for org charts to get even flatter with new titles. Businesses who focus on engaging their customer through culture, technology, great service and innovation will restructure their organization to meet the customer where she is in the way she wants to be engaged.
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