Marketing to the Booming Boomer Market

Bernie Borges Interviews Michelle Bauer on Marketing to the Boomer Market [ 12:17 ]
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The 2nd Annual Florida Boomer Lifestyle Conference

In this special edition podcast interview with Michelle Bauer, Chief Strategist at Common Language, and co producer of the Florida Boomer Lifestyle Conference we discuss the undeniable importance of boomers in the U.S. economy.  This year’s conference theme is Reinventing Life After 50 and will explore key trends that are shaping baby boomers’ reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual - and what these trends mean for companies marketing to them.

The Powerful Force of the Boomer Market

This year’s conference will be held April 15th in Clearwater, FL and will feature an impressive list of speakers. The speakers include authors and executives from media companies, from product companies and service companies serving the boomer market. Some of the speakers include Mary Furlong, a well known author and consultant in the boomer market,  Linda Chamberlain, CEO of Aging Wisely, Paul Tash, Editor and Chairman of the St. Petersburg Times, Jody Haneke, CEO of Haneke Design, Brent Green, author and boomer consultant and many other notable speakers. I’ll also be speaking on how to reach and engage boomers using social media.

Boomers are Very Popular

While boomers may not be considered the sexiest demographic to market to among product and service marketers, who can argue with the size of the boomer market. Boomers represent 90% of net assets in the U.S. 28% of Americans are boomers. 46% of boomers exercise regularly. 60 million boomers take at least one trip each year. 74% of boomers are employed. If you think these statistics are interesting, this year’s conference will unveil fresh research being finalized now about how boomers are living and thriving after the recent recession, how they’re living their lives, what they’re buying and how many are reinventing themselves. If you’re a marketer trying to reach this demographic, you’ll benefit greatly from this fresh research unveiled at the conference.

A Pre-Conference Event for Boomer Individuals

There is a pre-conference event on April 14th for boomers interested in learning how to live and thrive in the new gig economy. This workshop is for individual boomers interested in learning trends and skills needed to leverage opportunities in a contemporary economy.

Boomer Market is Huge

Although the Florida Boomer Lifestyle Conference is held once per year, the website will provide access to many of the speaker’s presentations and fresh new research data which will have been unveiled at the conference about boomer’s buying habits. Visit the website throughout the year for up to date information on boomer marketing trends and links to all the speakers and their presentations.

I invite you to listen to the full interview with Michelle Bauer to gain more insights into the Florida Boomer Lifestyle conference and for a special offer to attend. Oh, heck I’ll give you that special offer here, but I still urge you to listen to the podcast for insights not written in this blog post.

To get a 30% early registration discount, simply enter in the COUPON box on the registration form FBLCSAVE for the Conference and PCWSAVE for the Workshop. Discounts will be reflected on the checkout page.

Michelle Bauer is co-producing this conference along with Colleen Chappell, CEO of ChappelRoberts, one of the top integrated advertising agencies in the Florida market.

In this podcast I revealed that I’m in the boomer category. As a social media marketer I have a keen interest in the boomer market in part because I am one and also because of its sheer size. Boomers are in every industry in roles as varied as the executive suite to the factory floor to the solopreneur and in between. We’re a force. I’m proud to be a boomer during an exciting time in our history.

You really should give a listen to the podcast interview with Michelle Bauer. This is one blog post where I held back most of what is on the podcast.