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Follow Companies on LinkedIn

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Categories: Most Recent, Social Media

Posted by on May 06 2010

Last week LinkedIn announced a feature that we’re all familiar with. Following is a social media verb that has been synonymous with Twitter and to some extent Facebook when you would “fan” company. Now you can follow a company on LinkedIn.

No Brainer for Sales

Every V.P. of Sales on the planet should hold a brief meeting with their sales team to encourage each sales person to follow companies of interest on LinkedIn. You can now follow activities of a company including new hires, promotions, announcements.  Sales people can keep tabs on activities in companies of interest. It’s especially valuable to follow activity of individuals to learn of opportunities in your relationship building and business development plans.

No Brainer for Partner Marketing

Many of us partner with other companies whose products or services we resell or support. Partner marketing is a valuable aspect of managing relationships with strategic partners. For example, we are a Certified HubSpot Partner. So, naturally I follow HubSpot on LinkedIn as shown above and here below.

In the notification settings I’ve chosen to get a weekly digest of news from HubSpot. This can be a simple reminder for me to check in on their activities so I can stay current on activities at the company.

LinkedIn doesn’t get as much hype as Facebook and Twitter. There are many people however who recognize how valuable it is for business networking, relationship building and business development. This new feature allows you to follow a company in a new way that can be very productive. It’s very simple. Anyone in a business development role should consider following companies of interest.

Which companies do you follow on LinkedIn? I invite you to follow Find and Convert on LinkedIn.

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5 Comments to Follow Companies on LinkedIn

  1. by Jon Lawrence

    On May 6, 2010 at 8:51 pm

    Great tip Bernie, thanks.

  2. by Rahul

    On September 6, 2010 at 9:23 am

    Like website grader, Allaboutsite is also very useful one.

  3. by Tabitha Guirgis

    On November 15, 2011 at 2:16 pm

    I actually obviously have to think much more in that way to see what i can do about this.

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