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Twitter for Marketers – AMA

American Marketing Association Presents

Twitter for Marketers

Taught by Bernie Borges Author of Marketing 2.0

When & Where

Chicago, June 16, 2010

New York, September 29, 2010

San Diego, December 8,2010

Philadelphia, March 2, 2011

Orlando, June 9, 2011

(Attendees should bring a laptop with Wi-Fi capability)

REGISTER HERE TO ATTEND TWITTER FOR MARKETERS

Twitter has grown from a fad to a mainstream social media tool. It’s used by people and by brands. The opportunities for a business to communicate, build community, build awareness, and sales potential through Twitter are plentiful. But, many marketers don’t understand Twitter and how it can contribute measurable results.

Integrating Twitter into a marketing plan requires an understanding of the Twitter etiquette and best practices to engage people in meaningful ways. The Twitter Training Series will provide best practices, ideas, know-how and examples for marketers who want to integrate Twitter into their marketing strategy to help grow their business.

The goal of the Twitter Training Series is to give marketers an understanding of Twitter’s role in a marketing plan and to provide specific action steps to use Twitter as a communication and relationship building tool in measurable ways that can impact the bottom line.

Who Should Attend

* Corporate marketing managers and directors responsible for social media marketing in their organization.

* Marketers who seek to develop a community to build their brand and grow their market share.

* Marketers who seek to learn how to use Twitter as part of their marketing strategy to gain a competitive edge and differentiate in a noisy and crowded market.

* Advertising agency professionals responsible for creating Twitter marketing campaigns for their clients’ marketing challenges.

What You’ll Learn

·       What is Twitter and why it has become so popular.

·       How to develop a profitable content strategy on Twitter.

·       How to build a Twitter following and maximize its potential for your business.

·       How to design and launch a Twitter profile.

·       How to use Twitter for corporate branding.

·       Tools to make Twitter use a time efficient process.

·       How to integrate Twitter with Facebook and LinkedIn.

·       How to use hashtags to create, join and follow Twitter conversation streams.

·       How to respond appropriately to comments on Twitter.

·       How to use Twitter when attending an event or conference.

·       How to integrate Twitter into all other aspects of your marketing lan.

·       Tools to analyze and measure Twitter results.

·       You’ll conduct hands-on exercises to learn from examples of companies using Twitter successfully.

(Attendees should bring a laptop with Wi-Fi capability)

About the Instructor – Bernie Borges

Bernie Borges is the Founder and CEO of Find and Convert, an Inbound Marketing agency serving mid-size clients nationwide. Find and Convert helps companies get found on the web in order to build profitable and measurable relationships.

The agency sets up and implements organic and paid search marketing strategies, that integrate social media marketing platforms. Bernie is a podcaster, blogger and frequent speaker on social media trends in business.

Bernie’s Social Media Marketing Book

Marketing 2.0: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009. Marketing 2.0 is a playbook for small and mid-size businesses eager to develop their social media marketing strategy or take it to the next level. It’s filled with actionable strategies and examples of people and companies experimenting with and succeeding with social media marketing.

To book Bernie Borges for a private event or workshop, get in touch to discuss your event.

Register Here to Attend Twitter for Marketers- New York September 29, 2010

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