LinkedIn for Marketing and Sales
Posted by Bernie Borges on Oct 10 2011
LinkedIn is the most valuable social site for marketing professionals, sales professionals and of course for career seekers.
LinkedIn warrants more of your attention whether you’re a marketing professional, a sales professional or a career seeker. As Facebook continues to get a lot of attention by the media and by marketers; and Google+ is likewise getting a lot of attention now that it’s available to the public and its popularity is growing, your attention to LinkedIn should increase.
LinkedIn for Marketing Professionals
Too many marketing professionals underestimate or misunderstand the power of LinkedIn for branding and lead generation. Your LinkedIn Company Page is a powerful social destination to display your products and services, communicate positioning message and promotional offers, as well as allow visitors to meet your employees. Marketers should urge all employees to beef up their profiles to maximize the strength of your LinkedIn Company Page. Your company page is a standalone URL which can be shared across the web. And, now you can post status updates to your company Page. Consider that your prospects will probably visit your company page to gain insight into your company’s vitals statistics and learn what others say about your products and services through testimonials. I urge marketing professionals (B2B and B2C) to beef up your LinkedIn Company Page for maximum inbound marketing value.
LinkedIn for Sales Professionals
LinkedIn is a valuable social networking site for sales professionals to make influential connections that can result in viable sales opportunities. Sales professionals should be constantly expanding their network on LinkedIn. Join professional groups for networking with peers, customers and partners. Follow company profiles of customers and prospects to stay informed of their initiatives, new hires and departures. Answer questions in LinkedIn Answers to build credibility. Use LinkedIn Signal to create and save advanced searches. All of these social networking activities are valuable. But, the most valuable is having a robust LinkedIn profile complete with testimonials, a recent photo and keywords in your profile headline. Sales professionals should take advantage of LinkedIn’s many features that enable you to build and grow a network where you can build valuable relationships and fill your sales pipeline with new prospective customers.
LinkedIn for Career Seekers
A career seeker is anyone not planning to retire next week. We are all career seekers. LinkedIn allows you to build your personal brand, connect with people influential to your career and help others with their career aspirations. Aside from the obvious job seeking features of LinkedIn, the opportunities to stay “in career shape” in LinkedIn are plentiful. LinkedIn Today allows you to aggregate external sources of relevant media coverage to stay in touch with news in your industry. Leave status updates daily to strengthen your personal brand. Connect your blog to your profile. Add other relevant applications to your profile such as Slideshare, Events, Polls and Amazon Reading List to display your credentials. Speaking of credentials, list your skills in your profile using LinkedIn’s Skills feature.
LinkedIn is a mature and robust social networking and social marketing site that all marketing professionals, sales professionals and career seekers should leverage whether you’re in B2B or B2C. IMO LinkedIn is the one social destination that warrants daily activity of not less than 15 minutes each day.
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