Ethical SEO Not Spam According to Google

Search & Discovery |

4 Ways to Gain SEO Favor With Google

Google’s Matt Cutts wants to dispel the myth that Google considers SEO to be spam. He outlines some basic SEO best practices and strategies for marketers to consider. Follow these guidelines and you’ll be better off than most.

Crawlable Website

Google’s search algorithm is also referred to as a bot (short for robot). The Google bot crawls your website. So, it stands to reason to maximize your website’s ability to be crawlable by Google. This includes using a search engine friendly content management system (CMS), keyword-centric URLs that correlate to the page’s content, a silo approach to content to make it easy for the Google bot to crawl, and of course, well written meta data. If this sounds like a lot of detail, it is. Just remember the goal is to make your website easy to crawl so Google will return it in search results for relevant keywords. Speaking of…..


A viable SEO strategy requires that you perform keyword research to identify the keywords used by your target audience. Your keyword research should be organized by relevant themes. Ideally, you should also do persona research to identify the personas of your target customer. Armed with these insights, your content should be written (or revised) to reflect the relevant keywords searched by the personas you identified. For example, if you sell a home product the person doing a Google search might be a female consumer, or it might be a male consumer. One might be the buyer and the other an influencer. Reaching each persona may require different keywords and different content pages on your website.


Google has made it clear they care very much about the experience you provide the user on your website. The layout and design of your website is a factor. Is your content well organized? Is all the content easy to find? Do you provide images, video, informational resources that help the user get valuable information? Do you provide social sharing of your website content? If the answer to any of these questions is no, you lose favor with the user and with the Google bots as they score the usability of your website.

Load Speed

If your website loads fast, Google considers that a contribution to a good user experience. You may need to clean up your website’s code to improve load speed, or change your hosting package, or switch CMS platforms. Consider the factors that may be slowing down your website and take appropriate action to increase load speed for good SEO ranking results.

Cooperate with Google

As Matt Cutts explains in this video, ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results.

Watch Video: Does Google consider SEO to be spam?


14 Comments to Ethical SEO Not Spam According to Google

  1. by Andrew A. Sailer November 18, 2011

    The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  2. by j.p. November 22, 2011

    Part of the problem though so many in the SEO industry have with Google is that they are not obeying their own rules and they've been regularly punishing those that are obeying the rules.

    Unfortunately for individuals, Google is a for-profit company so they gear everything they do to make money, which makes sense, but it hurts the people trying to find good information. There is a large amount of documentation now of how Google tries to interpret what you want based on previous searches. You therefore get a filtered view of the world, which isn't necessarily a good thing for individuals or for businesses trying their best to be relevant.

  3. by FindandConvert November 23, 2011

    J.P. while it's true that Google is a for profit company and they give you a filtered view of the world, they are under a lot of competitive pressure. They know that if you don't have a good search experience, you have other options. So, I think they want us to be successful at organic SEO. It feeds into their PPC engine.

    BTW, sorry about all the spam comments here. I recently did a migration and I'm still dealing with spam clean up. I appreciate your comments!

  4. by Cherry Bodziony February 2, 2012

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  6. by audi r8 March 5, 2012

    The new amazing car was called Audi R8. It excites with quite very low middle of gravity, aggressive-sporty vision and wonderful features. The choices that had been offered to be extra have been also breath taking. Three main variations were in sequence creation by that time- Audi R8 GT, spyder and cabrio. The spyder one was the severe with its breath using possibilities and performance.

  7. by demo28 August 26, 2012

    Anyone who will try to getting close to Google algorithm or say the original vision of Larry Page and Sergey Brian that how the web should be organised, will be considered as spammers.

  8. by Gerardo Fedewa October 4, 2012

    whoah this blog is wonderful i love reading your articles. Keep up the good work! You know, many people are hunting around for this info, you could help them greatly.

  9. by Agripina Ellcessor October 16, 2012

    Next time I read a blog, I hope that it doesn’t disappoint me as much as this particular one. After all, I know it was my choice to read, but I really believed you would have something helpful to talk about. All I hear is a bunch of moaning about something that you could fix if you weren’t too busy seeking attention.

  10. by Web Developers NYC January 9, 2013

    As Matt Cuts explains in this video, ethical SEO is merely the process of paying attention to these details in order to gain SEO favor with Google’s bots. So, just cooperate with Google and chances are you’ll get good SEO ranking results.


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