Social Marketing 3 Reasons Why It Has Arrived

Social Marketing | January 23, 2012

Sometimes I feel like a dog! One year can be like seven years in Internet speed. Although we’ve been providing SEO services since 2003, I wasn’t one of the earliest adopters of social media, until about 2007. Let’s face it, social marketing was still very young in 2007. It’s hard to believe that was just five years ago!

In 2005 Google started talking about how they were integrating search results with social media, but it was very early stage. It wasn’t until October 2009 that Google took a big step forward in social search by indexing content from social media sites such as LinkedIn, Twitter and Facebook, albeit on a limited basis.

In 2010 more mobile devices sold than personal computers. By 2011 mobile marketing had arrived with marketers having to consider two forms of mobile elements in their strategy; 1) the experience of a user when navigating their website on a mobile device, 2) the possibility of a standalone application that provides utility to the user to create an emotional connection to the brand.

Let’s look at the top three reasons social marketing has arrived as “not optional” for all marketers across all industries.

SEO & Social Marketing Tied Together

As I mentioned above, Google (and Bing) have been evolving their algorithms since 2005 to include social content. Just recently, Google launched Search Plus Your World, which shows search results shared by people in your Google+ network (your world). Simply stated, SEO and social media are not silos. They are overlapping circles. In other words to get desirable SEO results, you need to have an active social marketing strategy. The planning process and the people involved should be tightly orchestrated.

Prolific Sharing of Content

Twitter has the retweet, Facebook has the like button and Google+ has their +1 button. Even LinkedIn has a like function. Good content travels through online channels at lightning speed. When your content is shared, Google and Bing track it and consider how often it’s shared and who shares your content. When socially influential people share your content, that’s worth something in Google’s eye, and therefore it’s good for SEO results.

Laggards in C-Suite Admit They Can’t Ignore Social

I remember countless conversations as recently as 2010 with executives not convinced that social media is viable, especially B2B executives. But, the groundswell of social media momentum has grown to a point of mainstream. Even the biggest doubters have come to the realization that social media is here to stay, even if they don’t like it. And, they’re learning that social marketing results can be measured.

Social Fresh Conference 2012The question is no longer about the viable role of social media in a business’ marketing strategy. The question is what role does it play? Businesses are also asking how will they do it?

The latter question is huge because it is inevitable that many businesses are diving into social media with little understanding of how to use it effectively, how to measure results and how to staff for it.

All businesses want to get found online. But getting found is not enough. Converting a visitor or a contact into a “relationship” is the end game. That relationship can evolve through several phases before it is monetized. Social marketing is a strategic element that requires integration with all other marketing elements to achieve your objectives.

SEO and social marketing will be discussed in detail at the Social Fresh East conference, February 6 & 7. We’ll be there. Drop by for a discussion about how social marketing fits into your business plans in 2012.

About the Author
Bernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is a consummate content producer on digital marketing insights and best practices and hosts the Social Business Engine digital TV show and podcast.

6 Comments to Social Marketing 3 Reasons Why It Has Arrived

  1. by Judy Caroll

    On January 26, 2012 at 7:12 am

    Social marketing has really come a long way. We haven't even heard about it before, but today people and businessmen can't imagine themselves without it. Social marketing will eventually be directing increases brand reputation and sales because it's nearly impossible for someone today not to harness it to make purchases and spark relationships online.

  2. by FindandConvert

    On January 28, 2012 at 2:35 pm

    Judy,
    Yes, indeed. It is nearly impossible for any brand to ignore the influence of social channels to reach customers, build relationships with them and earn their trust.

    Thanks for your comment.
    Bernie

  3. by Judy Caroll

    On February 2, 2012 at 2:40 am

    I'ts a pleasure to connect with you.=D I'm following you on Twitter by the way.

  4. by Buy Fentany

    On July 3, 2012 at 9:33 am

    Pleasure to see your post..

  5. by Merna Gacke

    On October 16, 2012 at 3:51 am

    I absolutely love your blog.. Pleasant colors & theme. Did you develop this web site yourself? Please reply back as I’m attempting to create my own blog and want to find out where you got this from or just what the theme is called. Appreciate it!

Trackbacks

  1. » 3 Reasons Why Social Marketing Has Arrived | OptimizeThis | Find … Franky.6TE.NET

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

By submitting a comment here you grant Find and Convert a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.