3 Reasons Google+ Rocks SEO Results

Search & Discovery | November 5, 2012

Google+  SEO Game Changer

The SEO impact of Google+ is no longer a mystery. It’s real and it’s getting bigger. Consider that when Google+ first became available in June 2011, it was met with relative skepticism. Despite the fact the social network comes from behemoth Google, it was Google’s third attempt at a social network.

Little did we know that Google’s motive was less about capturing market share from Facebook or Twitter or other social media channels. It’s now evident that Google’s primary motive behind Google+ is to maintain more control over the search marketing landscape.

While Google is increasingly diversifying its business (e.g., Android), it is first and foremost in the search engine business. Google is vying for ad dollars from marketers, and vying for mindshare from you and me to use Google as our preferred search engine to find stuff we need. Facebook has emerged as a serious competitor for ad dollars, and that is what Google has their sites on.

Branded Google+ Profiles

Google opened up Google+ for brands in November, 2011. A Google+ page is in concept very similar to a Facebook page. One difference is that when you publish content from your Google+ page and select “public” as an audience option, that content can show up in Google’s search results for people logged into their Google account.  Google is not able to (nor probably interested) in indexing Facebook page content. All marketers are well served to post quality content through a Google+ page for this reason alone.

 

+1 Content Sharing

Google first announced the social sharing signals in October 2009. Since then, the +1 signal has been progressively increasing. Speculation that when people “like” your content through a +1 click, Google favors that content through search engine results position (SERP) improvement is no longer speculation. The now famous experiment by SEOMoz Rand Fishkin is one of several experiments that proved Google’s ranking preference for content that has been +1’d. Sharing content in Google+ has a similar affect. When someone in one of your Google+ circles shares content, you are more likely to see that in a search result.

AuthorRank is Coming Soon

Google results are more personal than ever before. Google wants to reward individuals for publishing and sharing quality content, and is similarly showing signs of penalizing anonymous content publishers. I like this because it is consistent with the social business movement which motivates brands to publish content through employees (real people). It requires that businesses ask their employees to set up Google+ profiles and connect their blog content to it so that their content will be displayed as their content in Google’s results. Brands need to embrace the fact they can not hide behind a logo, but rather leverage the expertise of their employees.

A Word About AuthorRank

At the time of this writing, Google has not fully disclosed how to get displayed as an author. Sure, they’ve published the “authorship” instructions. I have followed the instructions to the letter but my author profile has not yet been displayed in search results. I suspect this is because AuthorRank is not yet official. Nonetheless, brands should get ready for widespread availability of AuthorRank as it will be yet another influential role in search engine optimization results.

A Search Marketing Arms Race

Remember that Google and Facebook are in intense competition for time spent on their respective sites and utility. Google wants to remain the top search engine choice among users worldwide. And, while Facebook boasts more than 1 billion users compared to a mere 100 million active Google+ users, Google has billions of searches performed everyday in its search engine. And, that’s what Google wants to maintain. Everything Google does is in defense of its search engine market share. And, that’s why Google+ is so influential on SEO.







About the Author
Bernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is a consummate content producer on digital marketing insights and best practices and hosts the Social Business Engine digital TV show and podcast.

17 Comments to 3 Reasons Google+ Rocks SEO Results

  1. by Hannu Saarinen

    On November 5, 2012 at 12:12 pm

    Getting your author info and picture displayed on the SERPs can sometimes be a bit tricky. I'd recommend to make sure you use the ?rel=author -method and only have one author link on the page. I had one on the head and one on the blog meta info and Google didn't want to show my pretty face on the SERPs, so I just left it on the footer and voila, it worked.

  2. by FindandConvert

    On November 5, 2012 at 1:17 pm

    Hannu, thanks for your suggestion. I'll look into it right away!

  3. by Hannu Saarinen

    On November 5, 2012 at 2:58 pm

    Oh, and I forgot to mention, even if the Google Structured Data Tool shows that everything is fine, it doesn't necessarily mean that your author info will show up on SERPs. Also, it usually takes a few days to appear on the SERPs even after you've fixed everything, so I'd recommend testing it out with a single ?rel=author link (with your G+ account linked to your site, of course) and waiting for a few days before making any other changes.

  4. by FindandConvert

    On November 5, 2012 at 3:03 pm

    Yes, I am aware that it takes a few days for Google to re-crawl the site. We've been testing different details and waiting. Will give this a try and wait a few days as you suggest. Thanks again!

  5. by griffithchris

    On November 5, 2012 at 8:51 pm

    Bernie, my author info and picture displayed right away. I did this many months ago, put the info in the footer.

  6. by FindandConvert

    On November 5, 2012 at 9:40 pm

    Chris, I made the change suggested above by Hannu. Now, I'm waiting for Google to re-crawl the site. Fingers crossed. ;)

  7. by businesslogo

    On November 6, 2012 at 7:09 am

    No doubt google plus is more SEO friendly then facebook and it is more effective for brand's advertising and appearance on web. There are a lot more features in google plus helping SEO to get benefits in their traffic increasing as well as ranking position in SERP.

  8. by Mike Roberts

    On November 6, 2012 at 6:24 pm

    Could you please clarify: When someone +1s a blog post, will it help that post move up the SERPs for everyone (connected and not connected) or just those in the circle of the +1er?

  9. by FindandConvert

    On November 6, 2012 at 8:09 pm

    Mike, Google search results are very personalized now. So, the ranking of a blog post that was +1'd by your friends on Google+ will show up higher for them because Google considers it more relevant to them. It's possible that Google may also consider it relevant to people in their circles and rank it for them as well. This last comment is conjecture, not research based. Hope this is helpful…

  10. by About SEO Toronto

    On November 13, 2012 at 12:39 pm

    its been great area to explore, The SEO. Googlle + prefers most because the reasons you mentioned. and more importantly google give more importance as +1 service is his services.

  11. by SEO Singapore

    On November 26, 2012 at 10:22 am

    The theree reason Google rocks seo result has been given here. know all about it

  12. by Sabot Images

    On December 16, 2012 at 7:26 am

    I know they have the do no evil but using G+ to control what shows up in web searches. Maybe not evil but not nice either.

  13. by FindandConvert

    On December 16, 2012 at 10:58 pm

    You said it well. It may not be evil, but it is all about control of the search landscape.

  14. by Wso Free

    On March 6, 2013 at 11:59 pm

    Hi everyone, it’s my first visit at this website, and article is in fact fruitful in support of me, keep up posting such articles or reviews.

  15. by michael bian

    On October 23, 2013 at 6:57 am

    Google+ do well, thanks for the info..

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  1. 3 Reasons Google+ Rocks SEO Results « analyticalsolution
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