To Hire or Not to Hire an SEO Company?
In one of our recent blog posts, we discussed how to select an SEO company for your business and how SEO companies are not one size fits all. But you may be asking yourself “Why even bother hiring an SEO company in the first place?” In today’s world, business executives tend to be more involved with the marketing department when it comes to digital marketing strategies since this increases opportunities to get found with the end goal of producing more quality leads and sales opportunities.
However, getting into the SEO world is not an easy task. Without the basic knowledge of what is involved it is extremely difficult to do it effectively. Not to mention that it is time-consuming if tackled on your own. This is why it’s best to hire a professional SEO agency instead of doing it on your own.
SEO Companies Beware
The pros and cons of doing search engine optimization on your own versus hiring outside SEO professionals can vary depending on your business’ needs, capabilities, budget and goals. As long as SEO is done well, either by you or a reliable SEO company, search engine optimization is by far one of the most effective ways of promoting your business, ultimately generating more leads and sales opportunities.
If you decide to do search engine optimization yourself consider that it takes a lot of time and effort to learn about how to properly optimize a website. SEO is an ongoing process that needs ongoing maintenance and management. If you do not know much about SEO best practices, you might be tempted to use techniques that are considered spam, gaining your business short-term instead of long-term and lasting SEO results.
Hiring a professional SEO company will help you maintain your focus on the core competency of your business. If you trust your SEO service provider they will become an extended part of your marketing team and help you to achieve the most out of your investment.
Prior to hiring outside SEO professionals, it’s important that you do research to ensure that you are choosing an SEO company with whom you’ll be comfortable. Beware of those that promise you top rankings and results quickly. In fact, run away from them fast. Those types of SEO companies usually implement a few search engine optimization techniques in one month and then do nothing to help improve results month after month. Bottom line: if the company you talk to does not emphasize the importance of producing quality content on an ongoing basis, they are NOT a professional SEO company. Sure, it will cost you some investment on the front end but it will be worthwhile in the long run when you reap benefits that are sustained over time.
9 Questions to Ask in Your SEO Hiring Process
Once you have decided to hire an SEO service provider, it’s time to look around for the right one. A reliable company will have a good reputation and should have some industry presence. Ask other professionals and colleagues for referrals, visit popular SEO industry websites, contact site owners of websites you frequently visit for recommendations.
9 questions you should ask in your SEO hiring process:
- Do they use white hat (good) or black hat (bad) SEO techniques?
- What kind of SEO services do they offer?
- Can they provide qualified references?
- Do they respond back to you in a timely manner?
- How reliable are they?
- Do they have a reputation for quality customer service?
- Have they worked on other businesses similar to yours in scope and size?
- What’s their short term and long term cost?
- Do they fit within your budget?
The relationship you establish with your chosen SEO company should be a long-term one for not less than one year. So make sure you work with one that you trust and feel comfortable working with on an ongoing basis. I hope these tips help you understand why you might want to hire outside SEO experts and in your selection process to maximize a positive outcome.