A dip into the science behind the brain’s love of visual data.
Visual data isn’t new. We take cues from symbols on directional signage on the roads and in the subway every day. There’s a reason for that – we absorb data faster and more accurately when there are visuals. This isn’t surprising considering nearly 50% of our brain is involved during visual processing, according to this interactive infographic.
Pie charts and bar graphs are no longer enough, and reading through text only guarantees that a fraction of your message will be remembered. Furthermore, we are so overloaded with information that we ignore more than what we pay attention to because there is simply too much. The amount of information we receive has quintupled in the past 30 years. No wonder our attention spans are fatigued and our filters are pickier than ever!
The rise in popularity of infographics has told us there are still effective ways to get our message across – by transforming information into a story.
What better way to deliver statistics about our visual inclinations than using an infographic? Find out how you can integrate infographics into your marketing strategy.
Read the full article and see the infographic: neomam.com