Last October Google announced its open source project, Accelerated Mobile Pages (AMP). The aim, as you may be able to guess from the name, is to speed up mobile web pages and make viewing them a more pleasing experience for readers on tablets and smartphones.
Maybe you’re thinking, “My site is already mobile-ready and responsive. Why do I need AMP?” The number one reason you may want to at least consider it is the fact that it’s backed by Google. While it’s not an SEO ranking factor yet, it is only a matter of time before it becomes one. Second, this is a step beyond simply creating a responsive website. You are actually creating a copy of your site pages in a new, stripped down version of HTML — AMP HTML. Google claims that an AMP HTML page will load anywhere from 15 – 85% faster than a non-AMP mobile page. That’s a pretty sweet bump in speed!
Perhaps you just finished the paragraph above and realized that I alluded to “duplicate content.” Yes, AMP creates duplicate content on your site, so you will need to link your AMP page to the non-AMP version of your document (marked as canonical, so that it won’t appear as duplicate content).
No need to worry about duplicate content issues — unless you forget to set things up correctly in your coding. Be sure to check out the Accelerated Mobile Pages Project for all the details. If you run your site on WordPress, check out the PageFrog plugin to make life with AMP just a little bit easier!
AMP Is Not a Ranking Factor Yet . . . But Big Deal
If you are going to wait for AMP to become an official Google ranking factor (it’s not yet) before implementing it, you may just miss the boat. Why? Because AMP pages are already showing up in a carousel format at the top of Google’s mobile SERPs (i.e., search results). While you wait for the official “ranking factor” designation to be applied to AMP, your competitors that have implemented AMP may start eating your traffic for lunch in terms of mobile search…
Where does your website stand when it comes to Google AMP? Are you taking a wait-and-see approach, or will you be diving in soon?
Read the full article at: searchenginewatch.com