The verdict is in. With B2B buyers spending well over half their journey disengaged from sales conversations while conducting research, your branded social media accounts can’t possibly reach them.
Add to this the fact that the employee is the most trusted source of information. And, that’s logical because your employees are the subject matter experts in your business.
If these two facts aren’t convincing enough, consider that millennials care deeply about the technology provided to them by their employer. Additionally, many employees want and need help building their own brand. When you help your employee build their brand, your brand benefits from the halo effect.
That buyer I mentioned in the first paragraph is more likely to be influenced by your subject matter experts than from what you post through branded social media accounts.
Hit The Ground Running in 2017 With Your Employee Advocacy Program
Now is the time to get your employee advocacy program up and running, or out of first gear. We’ve developed an employee advocacy program that makes it easy, is affordable with no long term commitments required and maximizes your chance of success.
How can a small team be successful with employee advocacy?
First and foremost, plan your strategy…Of course, we can help…Here are the elements of an employee advocacy strategy to consider.
- Define your goals
- Get buy-in from key stakeholders, e.g., leadership, HR, sales, etc.
- Define your content strategy
- Identify the first round of employees for your program
- Set up the technology platform
- Launch a pilot
- Revise, iterate and scale
We’re uniquely qualified to help you with each of these elements. All but one of these elements require planning (remember, we can help)…
Employee Advocacy That’s Easy and Scales
We’ve partnered with GaggleAMP, a leader in employee advocacy technology that allows employees to amplify your content easily from a desktop or mobile device. Employees who share the content you provide in GaggleAMP enjoy many benefits such as forging relationships, getting discovered by prospective customers, being recognized as a trusted source of information in your industry, as well as a confidence boost, all of which strengthens the bond between your employee and your brand.
And, remember that employees want to work for a company who provides technology that empowers them to do their job better and gain recognition.
The Numbers Don’t Lie
Below are stats showing what 13 people accomplished in one quarter.
Online Training Accelerates Results
We’ve discovered that most people “don’t know what they don’t know.” This is especially true of B2B professionals who have limited knowledge of how to effectively engage in social media to forge relationships and create real and measurable business results. That’s why training is so critical to the success of an employee advocacy program.
We want to make it easy for any business to be ready to rock it in 2017 with employee advocacy, so we sharpened our digital pencil to make it an easy decision.
Get Free Online Training for 10 Employees
Sign up for one of our GaggleAMP subscriptions by December 1, 2016 and receive 10 seats to BOTH of our online training courses.
Our online training courses are designed to teach customer-facing professionals (who always have a lot to do and limited time) how to be effective on Linked and Twitter to create measurable business results.
Learn more our Employee Advocacy GaggleAMP November offer promotion page and our Online Training.
Affordable GaggleAMP Plans
We offer three GaggleAMP plans designed to meet the needs of any organization just getting started with employee advocacy. Each plan comes with one Gaggle and unlimited shares.