A brands greatest marketing asset is its employees. Julio Viskovich, V.P. of Marketing at rFactr overviews how to implement and scale an employee advocacy program.
Bernie BorgesBernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is an IBM Futurist, a Dell Social Influencer, a speaker, trainer and social business evangelist. He is the producer of the Social Business Engine media property and hosts the Social Business Engine podcast where he showcases brands succeeding in social business.
Since aligning sales and marketing has been such a long-standing challenge in business, maybe it’s time we shake up the org chart? Maybe it’s time we have a C-Level person focused on the customer’s entire journey with a brand….Not just customer service.
The purpose of regulation in industries such as healthcare and financial services is not to stifle marketing altogether. Brands in highly regulated industries can execute content marketing plans by developing a strategy with process and workflows that include a strong partnership with legal resources.
Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
Enterprise content marketing can no longer be considered the sole responsibility of a traditional marketing department. Most of a brand’s expertise rests in the employee ranks. The modern marketer must build consensus with employees across departments to willingly participate in content marketing strategies that humanize the brand.
Kirsten Chiala, Digital Content Manager, Social Media Communications, shares how Cisco uses brand journalism to engage their B2B audience.
IBM didn’t always think about design in this way. In fact, before IBM could undertake an initiative with the potential to change the way we work, it first needed to change the way IBM builds software products.
The more data we have in business; the more insight we have. In the insight economy cognitive is the differentiator that drives digital transformation. Apps powered by IBM Watson drive how and what businesses learn about their customers. The stark reality is that machine learning algorithms are augmenting human intelligence in staggering ways. Learn how.
The role of social engagement and social selling in Dell’s future is much more than keeping up with the times. It defines their future in the sales dimension. In light of Dell’s pending acquisition of EMC, it has to prove to the tech industry and to enterprise customers that they can win their business.
Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.