Meet Bernie Borges
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In today’s social media landscape, an employee’s brand is also the corporate brand whether you choose to accept that or not. HR and marketing executives should embrace the expanded LinkedIn Professional Publishing platform by offering guidance to their employees on how to use it for mutual branding value.
When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.
An internal social culture breeds trust and advocacy. Providing the culture and tools for employees to become brand advocates is a process that calls for tools, commitment and a culture of collaboration.
Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC.
By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data. Why?
The “seduction” analogy works for social selling because it emphasizes the process from initial “touch” to closed sale. In The Invisible Sale, Tom Martin points out three ways to be “seductive” or to be successful in social selling.
Call it wisdom or reflection or maybe an “a ha” moment, but it’s become blatantly obvious that the most mutually successful business relationships I’ve had throughout my career AND in my agency have been those where the people involved have good chemistry.
With the rise in popularity of content marketing along with the proliferation of digital channels ranging from social media to smart phone and tablet devices for content distribution and consumption, we now live in a world where marketing content is penetrating (or attempting to) every waking digital moment. So, how does a brand get their content noticed by the people that matter and acted on?
There are several variables that influence the role of an agency which can include the size of the client’s internal marketing team, as well as the skills they possess. Clients should seek to augment their internal skills with an agency. Each client should assess their goals and their internal resources before deciding which skills they need to supplement.
These are three ways a B2B brand can market during the holidays. Of course, these are not “one size fits all B2B brands.” None of these ideas is expected to close business. However, you just might attract new prospects or new employees or both. And, both are good holiday gifts to receive…