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Marketing 2.0 by Bernie Borges
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Two Ways to Motivate Employees to Do Content Marketing
Posted by Bernie Borges
Whichever of these two methods works best in your business the important thing is that you recognize the authenticity of P2P content marketing and the economics of leveraging the content marketing potential of employees.
How to Convert a Customer to a Passionate Brand Ambassador
Posted by Bernie Borges
I pinched myself when I was recently invited by the Tampa Bay Lightning to be the Social Captain for a game. The opportunity for me to combine my love of hockey and my favorite NHL team with social media is up there with a day at the beach.
7 Content Marketing Formats That Rock
Posted by Bernie Borges
This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.
Inbound Marketing Difference Between Tactics and Strategy
Posted by Bernie Borges
Tactical inbound marketing requires less commitment than an inbound marketing strategy. Tactical activities may yield results but they are not sustainable. An inbound marketing strategy is a lot of work, but the results are sustainable. Simply stated, an inbound marketing strategy is the way business works now. So, what choice does one truly have?
5 Ways to Engage a Digital Marketing Agency
Posted by Bernie Borges
Before a business engages a digital marketing agency, it’s best to understand the ways that an agency can be hired to support your marketing goals. If you understand these options and the associated risks, you can improve your chances of making a good decision.
5 SEO Processes That Get Results
Posted by Bernie Borges
It has been said that no two SEO companies do it the same. While that’s probably true, SEO is somewhat like accounting (though much more interesting in my opinion) in that the rules of engagement are pretty well defined by Google. Like it or not, the only way to perform search engine optimization that gets results is to create SEO processes that work for the client and for the agency.
3 Little Known LinkedIn Strategy Tips
Posted by Bernie Borges
One of the benefits of using LinkedIn is to build your professional credibility while networking with other professionals. Another reason that is often overlooked is to contribute to your employer’s social business strategy. The most effective way to do both is to engage and share content that represents your professional interests.
Embracing Digital Disruption in the Newspaper Industry
Posted by Bernie Borges
The Tampa Bay Times newspaper ranks in the top 15 in the U.S. and #1 in the entire south east. Recognizing the impact of digital disruption on the consumption of content by consumers, as well as the impact to the bottom line of other newspapers around the U.S. the organization set out to re-imagine their business. Fortunately, they see themselves as a media company, responsible for delivering content through whatever channel their consumer wants. With this mindset, they set out to recreate the entire digital experience.
How To Select an SEO Company
Posted by Bernie Borges
A reputable SEO company will conduct thorough keyword and persona research in order to develop a content marketing strategy. At the heart of a successful SEO plan is a content marketing plan, and that starts with keyword and persona research. Before you engage an SEO company you should ask them these basic questions…
Your Marketing Department is Not Big Enough
Posted by Bernie Borges
Whether a business has 5 or 50,000 employees it can not staff a big enough marketing department. To reach its marketing potential each business must achieve passion among its domain experts and become a social business. When they achieve this mindset, reaching its marketing potentials are possible.
