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These are three ways a B2B brand can market during the holidays. Of course, these are not “one size fits all B2B brands.” None of these ideas is expected to close business. However, you just might attract new prospects or new employees or both. And, both are good holiday gifts to receive…
It’s not surprising that the C-Suite is generally a no-show on social media. But, it is surprising that they ignore the data to support why they should be there – customers and employees care.
LinkedIn has figured out that by being an aggregator of business content, we busy professionals can stay engaged with each other and with companies that interest us. And, the more we use the LinkedIn content channel, the better for LinkedIn’s business.
We’ve noticed that most marketers overlook site speed and performance in their SEO strategy. I’ll use an analogy to put this in perspective. Paying attention to your website’s speed and performance is like paying attention to proper plumbing and wiring in a building you own. It’s not the sexiest piece of the equation, but it’s too important to ignore because if it’s broken, you have a problem.
When people visit your website, it’s imperative to create a navigation experience that is intuitive. Buyer persona based navigation can provide amazingly easy navigation for a good experience and reduced bounce rates.
What does your company stand for? Once you identify a theme or a cause that is bigger than your company, you should strive to create a movement around this cause, no different than supporting a charitable cause. The passion for the cause should be genuine enough that profit gain not should be visible in the execution of your content plan.
Those organizations that have made the leap to being a social business make statements like “it’s our culture to be social.” Translated, this means that starting at the top of the organization, the employees are enabled, inspired and empowered to share their passion, their know-how and their insights in a transparent manner using the modern tools known as social media.
One impact of Google’s encrypted search data is that marketers will have a limited understanding of keywords that influence website traffic. But, it’s not all gloom and doom as some are suggesting.
Avoid these 4 myths in B2B inbound lead generation. Adopt a methodical commitment with a “marathon, not a sprint” mindset for sustained results.
Times change and I am no longer a fan of social media marketing. It’s become an oxymoron to even string these three words together. Here are two primary reasons social media marketing doesn’t work anymore.