Meet Bernie Borges
Find and Convert Author Profile & Archive
Ideally, your marketing team is organized around a storytelling mindset. This is a culture shift that doesn’t happen overnight. Even better is when the entire organization has a storytelling mindset. As you produce and publish content that tells a story, it naturally gets ingrained into the DNA of the enterprise.
The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If you respond affirmatively to all five of these, you are either well on your social selling journey, or you’re ready to embark on it now.
Everything in business takes time and effort. The “it’s a marathon, not a sprint” cliche is applicable here. Get serious about LinkedIn using this mindset and these techniques and watch your results grow.
The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective.
Gamification has come of age in the B2B enterprise. Whether you have 10 or 10,000 employees, the motivating factors don’t change. The level of scale changes according to size. But, the fact remains that people are motivated to behave in ways that provide reward, achievement or influence.
Inbound marketing best practices with the added dimension of understanding the modern buyer’s process in their journey allows the modern marketer to be aligned with the modern buyer. Only then can the modern marketer create experiences that resonate with the modern buyer.
If you’re serious about using LinkedIn to grow your business, whatever that means to you, you are an inbound marketer. Buzzword aside, the fundamental goal of using LinkedIn is for opportunities to come to you in some way. An inbound marketer creates value and interest through content and engagement to attract opportunities. This is the purest form of inbound marketing.
In today’s social media landscape, an employee’s brand is also the corporate brand whether you choose to accept that or not. HR and marketing executives should embrace the expanded LinkedIn Professional Publishing platform by offering guidance to their employees on how to use it for mutual branding value.
When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.
An internal social culture breeds trust and advocacy. Providing the culture and tools for employees to become brand advocates is a process that calls for tools, commitment and a culture of collaboration.