About the Author

Bernie Borges

Bernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is a consummate content producer on digital marketing insights and best practices and hosts the Social Business Engine digital TV show and podcast.

The modern B2B buyer doesn’t have patience for content that isn’t hyper relevant. The marketing lessons in 2014 point to the need to deliver hyper relevant content in the moment to the buyer in 2015.

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The evidence shows that social selling works. Then, why aren’t more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all.

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After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.

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The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.

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Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach.

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12 Slideshare examples of how to reach an engaged audience on a social media platform that is comprised of a business audience, is 100% visual, offers social sharing potential and lead generation capabilities along with analytics and metrics.

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Ideally, your marketing team is organized around a storytelling mindset. This is a culture shift that doesn’t happen overnight. Even better is when the entire organization has a storytelling mindset. As you produce and publish content that tells a story, it naturally gets ingrained into the DNA of the enterprise.

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The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If you respond affirmatively to all five of these, you are either well on your social selling journey, or you’re ready to embark on it now.

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Everything in business takes time and effort. The “it’s a marathon, not a sprint” cliche is applicable here. Get serious about LinkedIn using this mindset and these techniques and watch your results grow.

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The LinkedIn Company page is another website that you own, albeit on rented digital land. As LinkedIn continues to strengthen its content marketing centricity, B2B brands who dedicate the time and resources to create strong brand messaging and engaging content, reap the benefits. There are at least 4 factors that make a LinkedIn company page effective.

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