Bernie BorgesBernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is a consummate content producer on digital marketing insights and best practices and hosts the Social Business Engine digital TV show and podcast.
The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.
In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference.
Marketers are all a-buzz about the announcement by Google that a new algorithm update to go live April 21, 2015 will favor mobile friendly websites in mobile search results. All B2B marketers should be prepared. Discover how.
Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all?
These social selling pros have packed a ton of actionable take-aways in these podcasts. What’s your favorite take-away?
The modern B2B buyer doesn’t have patience for content that isn’t hyper relevant. The marketing lessons in 2014 point to the need to deliver hyper relevant content in the moment to the buyer in 2015.
The evidence shows that social selling works. Then, why aren’t more organizations enjoying success with social selling practices? The difference is in the chasm between those who are successfully practicing social selling and those companies not yet practicing social selling at all.
After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.
The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.
Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach.