About the Author

Bernie Borges

Bernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is a consummate content producer on digital marketing insights and best practices and hosts the Social Business Engine digital TV show and podcast.

The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.

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