The more data we have in business; the more insight we have. In the insight economy cognitive is the differentiator that drives digital transformation. Apps powered by IBM Watson drive how and what businesses learn about their customers. The stark reality is that machine learning algorithms are augmenting human intelligence in staggering ways. Learn how.
Bernie BorgesBernie is founder and CEO of Find and Convert and leads the agency’s strategy. Bernie is an IBM Futurist, a Dell Social Influencer, a speaker, trainer and social business evangelist. He is the producer of the Social Business Engine media property and hosts the Social Business Engine podcast where he showcases brands succeeding in social business.
The role of social engagement and social selling in Dell’s future is much more than keeping up with the times. It defines their future in the sales dimension. In light of Dell’s pending acquisition of EMC, it has to prove to the tech industry and to enterprise customers that they can win their business.
Sometimes the key to success is the secret sauce. Many aspects of a successful ambassador community are specific to the brand, however, there is a base of commonalities. Here’s the recipe for a thriving brand ambassador program.
Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day’s keynote speech and a panel session I moderated.
Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
The employees who live and breath your company’s brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer.
I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post.
There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.
The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.