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B2B Marketing Video Storytelling for Lead Generation
Mar 20 2012
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Posted by Bob Leonard, Guest Blogger
It’s nearly impossible to communicate effective B2B marketing messages in a brief enough timeframe for today’s prospects’ short attention span. Few B2B marketers have visual storytelling / scriptwriting skills. Online video as a B2B marketing vehicle isn’t a fad. It’s a sea change. It’s time to do your homework – learn these new skills.
Quality Content: How to Produce All You Need
Jul 26 2011
Posted by Bob Leonard, Guest Blogger
The way it used to work was a B2B salesperson knocked on doors and built relationships over time. Eventually he built trust and prospects began to believe what he told them. That sales model is gone along with the two martini lunch. Today it’s much more effective and much cheaper to generate leads and nurture them via quality content delivered online.
