Proven Pay per Click Advertising Experts
It is well known that more than half of search engine users click on the organic search listing, leaving as little as 25% of the users to click on the paid search listings. Using pay per click advertising best practices, you can achieve cost effective results.
There are industries where pay per click advertising spend is very competitive, and therefore very aggressive. Often, companies that use pay per click advertising strategies are solely dependent on it because they have not implemented a broader inbound marketing plan to attract visitors through organic search engine listings.
Our clients range from modest users of PPC (also known as SEM or search engine marketing) to aggressive users of PPC as part of their digital strategy. Online marketing via pay-per-click can be a productive contributor to website traffic and leads. However, it’s important to use PPC wisely to minimize cost and maximize ROI.
Keyword Strategy Essential in Pay Per Click Advertising
Find and Convert has proven pay per click management expertise. Our approach to PPC is to set up campaigns to complement or strengthen your brand presence for the highest ROI keyword phrases. In some cases the strategy entails your company name, a product name, specific campaign, multiple ad groups or long tail keywords.
Targeted Landing Pages Increase PPC Advertising Results
A best practice we employ in the set up of your PPC campaigns is the use of landing pages. In addition to well organized campaigns and ad groups, landing pages that are uniquely designed for each ad group will always yield the best results. We apply our PPC expertise, developed over years of Google Adwords PPC campaigns to design landing pages that convert visitors to leads.
Test – Measure – Refine
All of the PPC management campaign best practices described here are continually tested, meticulously measured and constantly refined on an ongoing basis. We provide scheduled marketing support reporting with both detail and executive summary analysis to communicate results and recommended action steps.
Pay per click management for B2B marketers is very different than it is for B2C marketers. Our experience and expertise is in PPC campaign management, implementation and optimization. It usually takes a month or two of testing to optimize a PPC campaign. Once it’s optimized, it requires ongoing attention to continuously test, refine and maximize results. New online competitors often appear requiring us to take action in order to sustain desired campaign results.
Pay per click advertising can be very effective for marketers when they are set up properly, optimized for performance and cost and measured consistently for sustained results.
Ready to take your PPC advertising campaigns to the next level? Learn more about our professional pay per click advertising services.