Your CONTENT is Your Brand
Today’s B2B buyer has all the power…The power to conduct research online with no need to talk with your sales staff until the education process has resulted in your brand making the short list…But, what if you don’t make the short list?
Your content IS your best opportunity to build awareness, trust, authority and relationships with your customers and prospects in the learning phase, as well as all other stages of the customer’s lifecycle. It’s your content that influences brand reputation and purchase behavior even in long, multi-step sell cycles. When your content tells a compelling story that engages your buyer in each phase of their decision journey, you generate interest and ultimately demand for your offerings.
B2B brands have increasingly recognized the importance of a content strategy to elevate brand equity and create measurable opportunities. Engaging with experts to help you create a documented content strategy, produce the content you need and ensure it reaches your target audience is one of the best decisions you can make in your digital inbound strategy. Find and Convert will collaborate with you to develop and deploy a content strategy that delivers business results.
Find and Convert helps its clients create and develop winning strategies on the web that will attract people to your company and your employees through social business and content marketing.
International Speaker, Author Epic Content Marketing
FROM BLOGS TO WEBINARS, VIDEOS AND BEYOND
Find and Convert creates, manages and executes content marketing campaigns of all sizes. We work with you to create content that meets the objectives of your marketing strategy. Whether you need blog posts, web pages, landing pages, webinars, downloadable e-books, white papers, videos, infographics, still images, customer-contributed content, podcasts and more, our team is dedicated to ensuring that your content is relevant, compelling and engaging to your target audience.
CONTENT STRATEGY DEVELOPMENT
In today’s B2B buyer-in-control business climate you need content that delivers results. Don’t do it without a plan. All content marketing strategies begin with a documented plan. Find and Convert marketing experts will collaborate with you and your team to develop a content strategy that appeals to your target audiences and aligns with your business objectives.
CONTENT MARKETING AND ROI
Every marketer seeks to achieve measurable ROI on all marketing activities. Content marketing ROI can be measured using a mix of tools and best practices that provide valuable analytics and intelligence that measure the outcome of your efforts.
EVOLUTION OF YOUR CONTENT MARKETING
Your customers are dynamic. Your competitors aren’t sitting still. We assure that your content marketing activities will evolve as well. Using content marketing analytics best practices, Find and Convert monitors your market segment to observe trends and competitive movements. Our digital marketers follow the influencers in your industry so we can spot opportunities to produce or curate content that is relevant to your target community and can deliver a positive business outcome.
Engage Us to Produce YOUR CONTENT
Creating content can be a daunting effort. Even marketers with a robust staff can struggle keeping pace with the demands. We can help even the most technical clients produce high quality content. We’ve developed an efficient process that can either produce or guide you in creating winning content.
We work with subject matter experts across a range of industries that are capable of writing blog posts, white papers, e-books and other types of long form content. One of our secret sauce methods is to play the role of “producer.” In this approach, we interview your subject matter experts (SME) and create high quality content from those interviews. In this approach, your SMEs need only be available for the interview and we take it from there.
Too busy to create your own content? We’ll do it for you.