Empower Your Audience Through White Papers and E-Books
It’s been estimated that a B2B prospect completes as much as 60% of the vendor evaluation process through online research before agreeing to speak with a vendor’s sales person. In addition to attending webinars, an effective way for B2B buyers to consume relevant content that demonstrates a vendor’s ability to solve the buyer’s problems is long form content, specifically through white papers, e-books and case studies.
White papers, e-books and case studies can be produced in such a way that they provide great value to your prospect. In fact, they can deliver so much value that they can accomplish two important things for you: 1) communicate your ability to solve their problems, 2) capture contact information about the prospect.
Our clients often have the internal resources to produce white papers, e-books and case studies. In those scenarios, we collaborate to guide you on the content strategy to ensure the content meets your business goals. We also can convert a raw document into a beautifully designed content asset that gets gated to capture the prospect’s contact information.
If you don’t have the internal resources to produce white papers, e-books or case studies, don’t worry….We can handle it…Once the content strategy is set and we know the topic, we’ll conduct a thorough interview of one of your subject matter experts. We’ll record that interview and convert the recording into a formatted and beautifully designed content asset in the form of a white paper, e-book or case study.
Put Find and Convert on your content marketing team today. Contact us to get started.