A well-executed email marketing strategy can play a key role in your digital marketing results.
eMail Marketing Strategy Contains Several Elements
- An organically grown list
- An easy to use and efficient third party email service provider
- Social media links for ease of sharing
- Compelling content
- Calls-to-actions which are relevant to your target audience
- Consistent delivery of your emails
- Tracking, measuring and reporting
We strategize with you to help you build your email marketing list organically. In addition to building your list, it’s important to segment your list by your audiences’ interests. As people on your master list begin to respond to your calls-to-actions, segmenting them into targeted lists allows for more efficient nurturing through the marketing funnel.
Integrate eMail Marketing Into Your Content Strategy
We strategize with you on your content strategy. In some cases, your email marketing content can include the delivery of your blog articles plus other relevant content. It may also contain information about events you’re sponsoring or participating in, announcements, people on the move and fun elements of your company to humanize your brand.
eMail Marketing Design
We strategize with you on the design of your email marketing plans. We can either design it from scratch or offer input to your designer for consistency across all aspects of your digital marketing strategy. We’ll set up a standard layout (or several layouts for different communications purposes) that can be re-used with each delivery.
Consistent Email Delivery
The delivery of your email marketing communication is an important aspect that needs attention to detail. It should be delivered consistently through advanced scheduling. Additionally, some experimentation is healthy to test sending content variations and messages on different days and times including on the weekends. Constantly testing and revising is an essential element in targeted email marketing strategies.
NURTURE YOUR EMAIL CONTACTS
When someone responds to a call to action, it doesn’t mean they are ready to buy your product. It’s important to set up a nurturing strategy with contacts to continue to touch them in relevant ways. Email marketing best practices requires strategy, supported by technology to set up nurturing plans that address the appropriate stage of the contact’s relationship with your company. A nurturing strategy can build online relationships during the contact’s journey, so that when a contact is ready to engage in a sales conversation, your brand is top of mind.
Track – Measure – Reports
Lead generation is one desired outcome of your email marketing strategy. We set up the necessary tracking codes so that leads captured from your email calls-to-action are tracked and reported for closed loop inbound marketing.
Targeted eMail Marketing Is Essential
We believe that targeted email marketing should be an element in every business to business – B2B – plan. Current technologies allow permission based email content delivery to be socially shareable and very trackable. The role of targeted email marketing in your marketing plan can be extremely valuable. Our goal is to get maximum ROI at minimum cost.
Selecting the best email marketing software for your firm should be based on objectives, budget and deployment considerations. Their features vary across a wide spectrum. Learn more on how segmented, person-2-person email marketing improves engagement, brand visibility and ROI.