Traditional marketing can be simplified into two camps – inbound marketing and outbound marketing. For terminology’s sake, inbound marketing refers to activities that attract your target audience to your company’s digital assets such as your website, blog and social media channels. Outbound marketing is akin to “outreach” as characterized by cold calling, direct mail and some forms of advertising.
Over approximately the past five years, inbound marketing has begun to get recognized by marketers at companies of all sizes as being very effective. The chart below depicts the priority of leads from inbound marketers versus outbound marketers.
Source: HubSpot State of Inbound Marketing 2014 Report
Find and Convert was an early adopter of inbound marketing principles. To learn more about how we create lead generation strategies for our B2B clients using inbound marketing strategies.