From Social Media Marketing to Social Business
The culture of the modern business is very different than the culture of five to ten years ago. We live in an open, social media culture. We live in the connected age..The lines are blurred between work and personal. Employees use social media during work time whether permitted to or not. When a social business culture is in the DNA of your organization, you’ll be more transparent, your employees will be brand advocates, you’ll enjoy increased brand awareness as well as other positive business outcomes including attracting talent, generating more sales leads and enabling innovation.
An employee that willingly and enthusiastically shares your content online with their network contributes to your social marketing efforts, while also contributing to his or her personal brand.
Employees across all departments have subject matter expertise which can help your company expand your social reach, develop trust, thought leadership and valuable relationships with influencers and customers.
BioClinica has worked with the Find and Convert team for more than six years. Their expertise has helped us transform content into demand generation tools that deliver measurable business results, and they are guiding us on the path to social business success.
The Road to a Social Business
It takes time to become a social business and the path to get there starts with executive support. The C-Suite needs to embrace a social business strategy in order to inspire employee participation. Inviting employees to build their personal brand through content and social media engagement that supports your business goals can be a paradigm shift. Identifying people in your organization that will embrace becoming a social business is a key early step. When employees become “influencers” that is a watershed milestone in becoming a social business with tangible business benefits.
Support Your Path To Social Business
The path from social media to social business begins with vision. A vision of being a social business leads to a commitment to training and a willingness to learn the reasons to become a social business. The insight that employees collectively possess IS the new marketing department. Customers in today’s hyper-real-time, transparent world want to engage with businesses whose employees are authentic, accessible and not hidden behind a corporate logo.