Increase brand awareness, thought leadership and employee advocacy by “being” social instead of “doing social.
What is social business? A social business is one who embraces the culture and technology of social to create measurable business outcomes. A social business embraces employee advocacy. In a social business the marketing department provides vision and resources for subject matter experts to contribute to a content strategy. A social business leverages technology to plan, deploy and measure communication and engagement activities with the communities it serves. A social business enjoys strong employee morale and competitive differentiation.
The Slideshare presentation below explains the “why” of social business, as well as the “how” with case study examples and an embedded video from our Social Business Engine content media channel.