Bernie Borges Internet Marketing Presentations

All of Bernie’s Inbound Marketing and Social Media presentations, panel discussions and workshops may be customized to your timeframe and industry specific needs. As a green initiative company, participants are encouraged to bring their favorite note taking materials and all presentations will be available as a download. Speaker event presentations may be tailored from a minimum of 15 minutes to two hours and workshops may be tailored from two hours to eight hours as you require.

Building the Right Internet Marketing Strategy – Are enough of your prospects finding your business or services on the Internet? Bernie offers a comprehensive overview on how white hat search engine optimization, pay per click (PPC) advertising /search engine marketing (SEM), link building, Web 2.0 / social media strategies, content publishing and web analytics work together in driving traffic to your website and converting leads into loyal customers. Participants will leave this seminar with an understanding in how to better position their marketing and increase their return on investment (ROI) with a sound Internet marketing strategy.

Lead Through Inbound Marketing – Tomorrow’s B2B business leaders are building their Inbound marketing strategies now. Bernie discusses how buyer behavior is changing and how industry leaders are transitioning from Outbound to Inbound marketing. Bernie offers insight into how B2B and B2C businesses must adapt and the necessary strategies needed to move your business forward. Participants will leave this seminar understanding the tactical strategies of Inbound marketing and how to implement measureable marketing strategies that helps your prospects find you through the web.

Surviving Economic Downturn through Inbound Marketing – This is the time to make your marketing budget work harder and generate more traffic. With over 20 years in sales, marketing and entrepreneur leadership, Bernie discusses the time and financial costs involved in implementing effective Internet and social media strategies. Bernie will provide practical solutions in how Inbound marketing practices can reduce your cost per lead. Participants will leave the seminar with an understanding of Inbound marketing strategies and how web analytics can help marketers and decision makers measure marketing costs with a higher return on investment (ROI.)

Search Engine Optimization is Not Enough – In plain talk, Bernie discusses how having a website with basic search engine optimization is not enough to help you compete effectively in a competitive environment. Whether your firm is local or global, Bernie will share Inbound and Internet marketing strategies aimed to drive prospects to your website and convert them into leads. Participants will leave the seminar with an understanding of how various Internet marketing strategies mix together to build a comprehensive marketing strategy by building brand awareness, enhance customer relationships and increase page rankings that drive visitors to your website.

Why Content Is King – Blogging for Business – If the search engine is the monarchy, then content is the King! Bernie discusses how web content, blogging and micro blogging through the Internet can build your brand messaging. But content must be written for two audiences, the human kind and the search engine. Bernie talks about how to write great content that engages your audience and increases your page rankings. Participants will leave the seminar understanding how creating good content across multiple web platforms can effectively drive more prospects to your website and reduce your cost per lead.

Closing the Loop between Sales and Marketing – Sales and marketing have a joint purpose…generating more revenue. Bernie talks about the cause and effect of the Internet on the sales and marketing processes and how the line is blurring between them. Bernie will discuss the sales and marketing strategies that businesses must adopt to stay competitive. He will provide examples on the old and new ways of doing business and how “show you the money” tactics through Inbound marketing strategies can help sales spend more time closing deals and less time chasing them. Participants will leave the seminar with an understanding of how to measure online marketing results. Participants will also leave armed with a better understanding of ways to craft sales and marketing strategies that are measurable.

Finding Leads and Converting Sales – Search Engine Marketing – Pay per click (PPC) advertising or search engine marketing can be one of your most cost-effective advertising venues for driving traffic to your website. Bernie will discuss how to begin and improve your PPC strategies and how to avoid the advertising traps that can cost you money. Developing the right pay per click campaign and search engine marketing strategies will increase your qualified leads and improve your conversion rates. Participants will leave with understanding search engine marketing strategies and proven campaign methodologies that improve your page rankings while lowering your cost per lead.

Bernie Borges Social Media Marketing Presentations

Web 2.0: Bridging the Gap between Seller and Buyer on the Social Web – Bernie uses plain talk to explain how the Internet is changing the way business is being conducted on the web and as a result, the marketplace. Bernie shares practical advice from his forthcoming book, due for release this summer, in developing social media marketing strategies that answer the question…“show me the money.” His book offers decision-makers an “old school meets new school” approach in implementing measurable social media strategies. Participants will leave the seminar understanding the changing dynamics that are occurring in B2B and B2C and how these changing trends can increase your brand messaging through effective social media strategies.

How to Engage in Business Social Media – The strategic initiative behind a social media plan is to generate new revenue opportunities. Bernie delivers in plain English the psychology, social media elements and how to implement social media strategies that help your firm increase your thought leadership and build better relationships with your prospects and customers. Participants will leave with an understanding of what social media strategies are and how increasing your company’s brand messaging through multiple social media platforms can help your company gain reputation and revenue.

Develop Your Company’s Social Networking Profile – We respond more positively to people we know. The same is true in business. Bernie explains the fundamentals of social media networking and how online networking can help your company build thought leadership and build relationships with prospects through community even before your first dialog. He discussed the various networking platforms and the tools that help you increase your visibility on the web. Bernie gives guidelines, examples and practical advice for motivating team participation and the benefits you should expect from engaging in companywide social media profiles. Participants will leave with an understanding of how a company sponsored social media platforms strengthen your brand authority and build prospect and customer relationships.

Social Networking – It’s Fun and Food for Business – Social networking sites like Twitter, LinkedIn and Facebook are catapulting businesses into increased brand awareness. Bernie talks on how social networking sites can help you build brand messaging and relationships with prospects and customers. Bernie introduces participants to strategies used to build an online network and shares useful free applications that allow you to tailor your networking tools to best suit your needs. Participants will leave with an understanding of how to build personal and company profiles through groups, pages and communities with popular networking websites for computer or mobile device communication.

You Are the Brand! Why Personal Branding is Good for Business – Your reputation is an asset. It’s also an asset for your business whether you are a small business owner or you are employed by a large enterprise. Building and managing your reputation online is an important aspect of your social media strategy. Bernie will provide strategies to build your personal brand for thought leadership and connecting with your community to create profitable relationships. Participants will learn how to build their personal brand to make your company more approachable and more reputable. Participants will leave with tips on how to build their personal brand, have fun with it and make it profitable.

Taking the Time and Making Social Media Work for You – If you have thought that implementing your social media strategy is just too time consuming, listen to Bernie offer time management tips and advice on how investing your time in social media is good for your bottom line. With over 20 years in sales, marketing and entrepreneurship, Bernie knows first-hand the demands of running a business. His refreshing perspective and no nonsense approach in how to create a plan of action that works with busy schedules is a must. Participants will leave with an understanding of how to build a workable plan of action with objectives, strategies and tactics that can work within a demanding schedule.

Please note that a 15 minute presentation will highlight key points. A minimum of 40 minutes is recommended for more in-depth discussion on each subject.

Internet Marketing and Social Media Panels

Bernie is available to moderate or participate in panels on subjects that include: Web 2.0, Social Media Networking, Social Media Marketing Strategies, Inbound Marketing aka Internet Marketing, Link Building, Web Analytics, Blogging, Content Publishing, Search Engine Optimization and Search Engine Marketing.

Internet Marketing and Social Media Workshops

Mastering Your Inbound Marketing Workshops – Any of Bernie’s presentations are available in a hands-on workshop requiring laptop and Internet access for each individual participant. Length of the workshop is dependent on subject matter, depth of detail you request and can be customized to your organization’s requirements. Workshops can be designed for 2 to 8 hours depending on material, subject and format. Email Bernie or call for more details 727-234-0952 ext 1006.

Bernie can customize any of his presentations and workshops to fit the needs of your organization. To learn more, please contact Bernie by e-mail or by phone at 727-234-0952 ext 1006.