Optimize This

To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.

After many months of planning our new website (more than we anticipated), we’ve launched it. But, why should you care? Seriously, you’re super busy. So, rather than attempt to get YOU excited about OUR new website, I’m offering you these eight reasons to ignore our new website.

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The “marketing” that a brand performs through social technology is becoming ubiquitous. In other words, it’s becoming less about the “media” and more about the “social.” It’s transitioning from “doing” social to “being” social as an enterprise. And, it’s transforming the employee from an invisible worker, to the new face of the brand.

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Looking to reach and interact with your customers and prospects in an effective and low-cost manner? Webinars are a great way to reach that goal. However, planning a successful webinar can be intimidating and challenging for even an experienced marketing team. Here are 6 tips to help you plan a successful webinar event.

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Harnessing the collective wisdom of the employee population for marketing value becomes a matter of logic and survival. The bridge to this paradigm though needs planning. Merely asking employees to become marketers is a flawed approach.

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HubSpot unveiled their intuitive and automated CRM platform at the Inbound Marketing Conference. The platform is designed to help sales teams build relationships with prospects and identify when the prospect is ready to engage in conversation.

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Our free downable engagement scoring tool was created for modern marketers to help you understand and determine engagement scoring rules that identify when visitors have moved through the marketing funnel from first touchpoint to becoming marketing qualified leads and the rules that will allow integrated platforms pass these leads to your CRM.

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In the early days content consisted of words and a few images. Eventually infographics began being used. Next content adapted to the nature of code and became interactive with the user. All of this is the result of data visualization. Take your content marketing to the next level by integrating data visualization.

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12 Slideshare examples of how to reach an engaged audience on a social media platform that is comprised of a business audience, is 100% visual, offers social sharing potential and lead generation capabilities along with analytics and metrics.

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If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. How to go about doing this can be so confusing. Selecting the right SEO tactics and resources can be extremely time-consuming and challenging. What exactly are search engines looking for? How can you build your website to please your prospects and search engines? How can search engine optimization help your online presence become more profitable? To get you on the right track, here are 4 SEO tactics your business should focus on for improved site performance.

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Ideally, your marketing team is organized around a storytelling mindset. This is a culture shift that doesn’t happen overnight. Even better is when the entire organization has a storytelling mindset. As you produce and publish content that tells a story, it naturally gets ingrained into the DNA of the enterprise.

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