Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
The employees who live and breath your company’s brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer.
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post.
People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […]
There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.
The three phases of the B2B digital marketing journey illustrated in this infographic serve to describe the path or journey. The journey is unique to each B2B company and it is influenced by many factors. Discover which stage you are in and the factors to consider to get to the next phase.
In my opinion, Social Media Marketing World has become one of the top three marketing conferences in the U.S. Approximately 2,500 people descended on the scenic city of San Diego for two-plus days of education, networking and entertainment. Following are my 5 key take aways from this amazing conference.
Marketers are all a-buzz about the announcement by Google that a new algorithm update to go live April 21, 2015 will favor mobile friendly websites in mobile search results. All B2B marketers should be prepared. Discover how.
Why have most CEOs mandated their marketing departments to use social, while they themselves have little or no social media presence at all?