Do you primarily rely on mainstream social media platforms to build and maintain your customer community? While these are terrific channels that can bring you opportunities to engage with customers and generate leads, they aren’t really “yours.” You’re at the mercy of whatever design and functionality changes a social platform decides to make. Plus, your community on that platform may suffer when new social media networks pop up. Maybe it’s time to consider an online, branded customer community.
Journal Vol. 3
Social Selling Research, Insights and Best Practices
Carnegie Mellon Heinz College and Dell have partnered to conduct research on social selling in large IT organizations.
Journal Vol. 4
What’s Working in Social Media Marketing
Insights from 5 major brands on their use of social media marketing. This Journal will guide you along the path to social media marketing success with insights from Dell, Humana, NASA, Southwest Airlines and Walmart.
Journal Vol. 5
The Community Playbook
Businesses that invest in building engaged communities are going to dominate the market in coming decades, as their customers keep coming back.
B2B Digital Marketing Journey Infographic
To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.
Sales professionals who engage through social media channels with their colleagues across the enterprise become more knowledgeable and more useful to their prospects and customers. The “social helping” mindset is the secret sauce to this digital transformation.
I recently attended Content Marketing World 2015 along with 3,500 others interested in content marketing. In this post I share some of the key takeaways from the first day’s keynote speech and a panel session I moderated.
Begin with a focus on serving your niche audience with quality content that makes their lives/jobs better in some way. Be sure to brand your podcast. And, when people in your audience need the type of services and products you offer, or their friends do, you’ll be top of mind. That’s demand generation, isn’t it?
The employees who live and breath your company’s brand promise on a daily basis are best suited to be engaged by your buyers. The more influential your employees are in your market segment, the better the chance your brand message will reach your target buyer.
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
I recently attended The Social Shake Up 2015. It was attended by approximately 500 people, mostly from mid-size to large brands. The event delivers 40 breakout sessions across 5 tracks running concurrently. I thoroughly enjoyed the event. In this post I share my insights and recommended actions from some of the sessions I attended. I encourage you to watch my (52 second) video summary of the event at the end of this post.
People who approach digital marketing from an SEO perspective sometimes get caught up in the mindset of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience and high-value content. On the other hand, content marketers with limited SEO background may churn out a ton of great content […]
There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.