My take away from Dell EMC World 2016 is that to effectively harness digital and social technologies externally in your marketplace, it’s imperative to be effective at it internally. Whether you’re a large brand or a small brand, the technologies exist at any budget level to harness both internal and external digital transformation.
Now is the time to get your employee advocacy program up and running, or out of first gear. We’ve developed an employee advocacy program that makes it easy, is affordable with no long term commitments required and maximizes your chance of success.
Let’s face it…you may have the best content in the world, but if it’s not reaching the people you want to reach, you might as well throw it in the trash. OK, maybe that’s a little dramatic. J The point is if no one is aware of your content, then they won’t see how awesome you and your company are.
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.
I’m sure most of you have heard of Seth Godin. If you’re not familiar with Seth Godin, he’s a famous best-selling author, blogger, and marketer. I thought it might be fun to take some of his awesome quotes and apply them to content marketing.