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To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
Social Media Marketing is Like Planting a Tree
Posted by Bernie Borges
The “rising tide affect” phenomenon occurs when people encounter your brand in more than one social channel and “touch” your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your brand across multiple digital assets including one or more social media channels. The person may have clicked to your Facebook page through a Tweet, a website page, an email, a verbal recommendation or from some other referring source.
Pinterest Marketing Tips Unleash Your Pinterest Social Media Power
Posted by Michelle Berdeal
Pinterest has taken the social media landscape by storm, making it one of the most popular and fastest growing social networking sites in 2012. In fact, a recent study reported that Pinterest is the number 3 social network in the U.S. Pinterest gives you an opportunity to support your brand’s personality and give your employees a chance to get creative, while building links to your website.
Email Marketing Better Results for Corporate Marketers
Posted by Patrick Carver, Guest Blogger
Corporate marketers know how important it is to develop a lasting reputation for their company. Buying decisions are increasingly being based on trust and personal recommendations and, influenced less by traditional advertising. Email marketing is a necessary ingredient in all marketer’s brand strategy.
Integrated Marketing Why Brands Need to Master It
Posted by Bernie Borges
Marketing executives have more choices than ever to reach their target audience including offline channels such as print, television, radio and events, and online choices include owned web assets, social media and mobile. How does a marketer integrate all these channels in measurable and effective ways?
Inbound Marketing Reflecting On The Last 10 Years
Posted by Bernie Borges
As Find and Convert celebrates its 10th anniversary this month, I reflect on the lessons we’ve learned of inbound marketing. The phrase “inbound marketing” isn’t 10 years old. But, the concept is at least that old. Here’s a look at the last 10 years in under 1000 words.
SEO Outsourcing is an Oxymoron
Posted by Bernie Borges
My peeve against the idea of “SEO outsourcing” is predicated on the notion that a client and its external SEO company need to work very closely and very collaboratively. This truly requires a commitment on the part of the client. I argue that SEO requires a serious commitment by the client to collaborate and take accountability for its SEO success. That’s why you can’t outsource SEO.
B2B Marketing Video Storytelling for Lead Generation
Posted by Bob Leonard, Guest Blogger
It’s nearly impossible to communicate effective B2B marketing messages in a brief enough timeframe for today’s prospects’ short attention span. Few B2B marketers have visual storytelling / scriptwriting skills. Online video as a B2B marketing vehicle isn’t a fad. It’s a sea change. It’s time to do your homework – learn these new skills.
Social Media Marketing 3 Trends You May Have Missed
Posted by Bernie Borges
The frenetic pace of new social media marketing announcements is enough to make your head spin. So, I’m highlighting three recent social media marketing trends that marketers should pay attention to.
Organic SEO Results 3 Ways to Improve Digital Marketing Efforts
Posted by Michelle Berdeal
In today’s digital marketing environment, SEO has a negative connotation for some while others understand it is a necessity in order to achieve long-term successful organic SEO results. The digital marketing landscape is constantly evolving, especially with the use of social media in business, and sometimes it’s hard to keep up with all of these changes. But SEO should not be downplayed as some may think.
Here are three ways marketing teams can improve organic SEO results for overall digital marketing success.
Inbound Marketing 3 Things That Really Bug Me
Posted by Bernie Borges
I participated in a panel session at the Inbound Marketing Summit in New York moderated by Chris Brogan. Chris asked the panel what surprises us about the current state of inbound marketing. Since inbound marketing launched five years ago, there are three things that surprise and continue to bug me about the current state of inbound marketing…read on.
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