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To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
These are three ways a B2B brand can market during the holidays. Of course, these are not “one size fits all B2B brands.” None of these ideas is expected to close business. However, you just might attract new prospects or new employees or both. And, both are good holiday gifts to receive…
It’s not surprising that the C-Suite is generally a no-show on social media. But, it is surprising that they ignore the data to support why they should be there – customers and employees care.
LinkedIn has figured out that by being an aggregator of business content, we busy professionals can stay engaged with each other and with companies that interest us. And, the more we use the LinkedIn content channel, the better for LinkedIn’s business.
We’ve noticed that most marketers overlook site speed and performance in their SEO strategy. I’ll use an analogy to put this in perspective. Paying attention to your website’s speed and performance is like paying attention to proper plumbing and wiring in a building you own. It’s not the sexiest piece of the equation, but it’s too important to ignore because if it’s broken, you have a problem.
When people visit your website, it’s imperative to create a navigation experience that is intuitive. Buyer persona based navigation can provide amazingly easy navigation for a good experience and reduced bounce rates.
What does your company stand for? Once you identify a theme or a cause that is bigger than your company, you should strive to create a movement around this cause, no different than supporting a charitable cause. The passion for the cause should be genuine enough that profit gain not should be visible in the execution of your content plan.
Most people outside of the online marketing circles have no idea how search engines define an authoritative website. Therefore, you can create the appearance – and the reality- that you are an authoritative website in your industry through authoritative backlinks.
Those organizations that have made the leap to being a social business make statements like “it’s our culture to be social.” Translated, this means that starting at the top of the organization, the employees are enabled, inspired and empowered to share their passion, their know-how and their insights in a transparent manner using the modern tools known as social media.
HubSpot recently put together an educational eBook on “The ABC’s of Inbound Marketing.” It provides businesses with valuable fundamentals from digital marketing industry experts. It’s all about creating a pleasant experience for your prospects that matches how they want to buy products and services.
One impact of Google’s encrypted search data is that marketers will have a limited understanding of keywords that influence website traffic. But, it’s not all gloom and doom as some are suggesting.