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To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
Content plays a key role in laying the foundation for your inbound marketing strategy. Produce social content that WOWs your readers and you can enjoy SEO results, social media engagement and lead nurturing that turns your prospects into customers.
Whichever of these two methods works best in your business the important thing is that you recognize the authenticity of P2P content marketing and the economics of leveraging the content marketing potential of employees.
Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to achieve. What is your goal when advertising? See some examples. Learn how to figure out what your PPC marketing goals are.
The opportunity for advertisers on this grown-up, mature Facebook is very exciting. With the proper groundwork laid, Facebook advertising can be a powerful boost to your social media efforts. If you are going to spend advertising dollars on Facebook, let’s be sure you are taking advantage of the free tools available and to get the most for every ad dollar spent.
Google’s on-going quest to make search results more valuable to the user experience requires refining your content strategy so that it is highly relevant to your audiences and potential customers beyond identifying desirable keywords around your products and services. But how do you develop a solid audience-centric content strategy for the digital age?
I pinched myself when I was recently invited by the Tampa Bay Lightning to be the Social Captain for a game. The opportunity for me to combine my love of hockey and my favorite NHL team with social media is up there with a day at the beach.
The social search playing field still hasn’t been completely defined yet. However, one of the key takeaways from the early actions of Google, Bing, YouTube, Twitter and Facebook is that as marketers, we need to synchronize our SEO and social media strategy.
This list of 7 content marketing formats represents a diverse mix that provides opportunity for you to learn which formats are most popular with your audience. A diversified mix of content formats maximize the chance of reaching your target audience across different channels, building a loyal community and producing leads or other desired outcomes.
Tactical inbound marketing requires less commitment than an inbound marketing strategy. Tactical activities may yield results but they are not sustainable. An inbound marketing strategy is a lot of work, but the results are sustainable. Simply stated, an inbound marketing strategy is the way business works now. So, what choice does one truly have?
The pros and cons of doing search engine optimization on your own versus hiring an outside SEO company can vary depending on your business’ needs, capabilities, budget and goals.