Find and Convert Blog Optimize This
To optimize something means to get it to its optimum performance. In the business world optimize means getting the optimum business performance. Our blog seeks to provide relevant, informative content on digital marketing topics to help you optimize your marketing results. We invite you to enjoy the content and join the conversation.
If you’re like most B2B businesses, I’m sure you’re constantly looking for ways to boost website performance. How to go about doing this can be so confusing. Selecting the right SEO tactics and resources can be extremely time-consuming and challenging. What exactly are search engines looking for? How can you build your website to please your prospects and search engines? How can search engine optimization help your online presence become more profitable? To get you on the right track, here are 4 SEO tactics your business should focus on for improved site performance.
Ideally, your marketing team is organized around a storytelling mindset. This is a culture shift that doesn’t happen overnight. Even better is when the entire organization has a storytelling mindset. As you produce and publish content that tells a story, it naturally gets ingrained into the DNA of the enterprise.
In modern SEO, your keywords must be synergistic to your content strategy, messaging and objectives. Your content strategy requires less focus on exact match keywords and more focus on keyword roots and variants that are most valuable and descriptive to your brand and audience(s) interests across your site. When we paired a trending buzz word (Chipotle) with a valuable long tail keyword in 2 different posts on two different domains, the data conveyed some interesting similarities in increasing discoverability.
Are you a B2B business ready to dive into the world of online video marketing, but just don’t know where to start? At first it can be intimidating, but here are 3 simple tips that can make the transition easy for you and your business.
Let’s get one thing straight. Whether you are a B2C or B2B business, CEM exists because it is profitable in driving revenue. While Canada’s new anti-spam laws are intended to eradicate the invasion of spam to consumers, businesses that rely heavily on a sales team for prospecting and form fills for marketing lead generation are not exempt from the new CASL regulations or the fines non-compliance will produce. US businesses that promote on a North American or global scale must take heed of the new requirements. This creates some unique challenges for B2B sales and marketing. Is your business ready?
Most businesses want to increase their website production. Whether you are a B2B or a B2C company, it is important to always be open to potential new ways to get website traffic. Here are 5 untapped traffic sources that can give your business the boost you may be looking for.
The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If you respond affirmatively to all five of these, you are either well on your social selling journey, or you’re ready to embark on it now.
Your content strategy must be inimitable to your brand, to your customers’ needs, to your company’s objectives, to your business culture and to how you differentiate yourself from your competitors. How do you create an effective audience-focused content marketing strategy that is unique to your brand, relevant to your audience and generates more predictable outcomes? For content to contribute to your marketing and revenue objectives, it must be well-written, unique, deliver value to your audience, be shareable as presented in this practical application.
Everything in business takes time and effort. The “it’s a marathon, not a sprint” cliche is applicable here. Get serious about LinkedIn using this mindset and these techniques and watch your results grow.
4 reasons why you should use infographics in your B2B content marketing strategy to help your business grow its online discoverability.