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Top Reasons I Follow Back on Twitter

Let’s face it, the Twitterverse is made up of individuals and brands. While the branded Twitter accounts are staffed by people, the persona of each Twitter account is either an individual or a company or a brand. For example, General Motors has a branded Twitter account, and they also have product branded Twitter accounts. Like you I receive dozens... [Read more...]

Media Heaven on Earth Meets Internet Marketing

Garry Jones, President, Full Sail University. Full Sail University has a 30 year track record of delivering education to students who are passionate about working in the entertainment and media industries. Full Sail originally began as an audio school. Its mission has become to stay abreast of changing technology in the entertainment and media industry... [Read more...]

Outbound Marketing Meets Inbound Marketing

When can an avid inbound marketer like me get behind an outbound marketing company? When it involves creative innovation that  allows marketers to cost effectively reach their target market AND create an inbound opportunity which is supported by the marketer’s content. Enthusem is online system for marketers to send personalized printed messages... [Read more...]

B2B Buzz Marketing with Paul Dunay

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B2B Content Marketing for SMB Business

Kim Albee on B2B content marketing. Kim Albee is founder and President of Genoo, a marketing automation software company serving B2B SMB companies mostly in the U.S. Genoo provides tools to build micro-sites, do lead nurturing, lead tracking and it integrates with Salesforce.com. I met Kim on LinkedIn when I was looking for case studies for my book.... [Read more...]

Top 5 Reasons Your Social Media Strategy Can Fail in 2010

There are many reasons your social media strategy can fail in 2010. Here are just five of them… No Top Down Support It doesn’t matter how mainstream social media is without top management support you’re going to fail. Social media takes time. When the boss sees people Tweeting, blogging and Facebooking during business, if he’s not on board... [Read more...]

Social Media Marketing in Large Enterprises

This is the year of engagement. When I blogged my predictions for the new decade, one of the points I made is that marketers will seek to engage their target customers more interactively. While I still believe that in this decade the phrase social media will fade away, at this time it’s still here and it’s hotter than it’s ever been. Brands... [Read more...]

Unconventional Marketing by Nadine M Rosin

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Predictions for the 2010 Decade

As 2010 rolled in I reflected back on the decade which started in 2000. Social media didn’t exist. Names like Twitter, Facebook, MySpace, Delicious and dozens of others didn’t exist. As I look at the new decade it’s impossible to predict the names of new innovations and products that will be part of our lives. I’m not much of a predictor.... [Read more...]

Amazing Grace

It’s Christmas time and I don’t feel much like blogging about marketing. Somehow it seems to me that marketing is so much smaller than Christmas. Even if you don’t celebrate the birth of Jesus as I do at Christmas, it’s still a magical time of year. I remember growing up in New York City riding the buses and subways during Christmas... [Read more...]

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