Web Marketing Strategies, SEO, Web 2.0, Social Media, Trends & Tips

How often do you get your haircut? Wouldn’t it be nice if you cut your hair once and never had to get it cut again.

Web marketing is like your hair. It requires ongoing work. I enjoy giving advice about web marketing and search engine optimization to clients and colleagues. After all, it’s my business. But, I’m amazed at how often people think they don’t need to work at it all the time. This article supports my point which is you must work at web marketing. It takes work and it takes ongoing work. I call it the haircut factor. Hair grows and must be cut periodically and that’s not going to ever change.So, don’t fall into the trap of taking some action in your web marketing strategy whatever it might be, and think you’re done. It’s like hair. It takes ongoing care. It takes work, and it’s ongoing work.Bernie

Here’s a brief background on yours truly - Bernie Borges. I’ve lived the geographic triangle in the U.S. - born in N.Y. city, moved to California (bay area) where I lived/worked 10 years, then moved to Tampa Bay (the other bay area) in 1992. When I dragged my wife to Tampa Bay her biggest complaint was leaving the 49ers for the Bucs (football team).

I grew up in the software industry. I started out in mainframe software (you can start guessing my age), and in the mid 80’s worked in the new and emerging PC software industry back when Microsoft’s chief competitors were Wordperfect and Lotus. The truth is those were fun times. We rolled out some cool products (at that time). I straddled the line between marketing and sales by working in both roles. When I moved to Tampa Bay, I joined an ERP software company in its early days. I ran marketing where I was responsible for all aspects of marketing communications and lead generation programs. When the internet craze struck, I joined a fast paced, high flying, web development company. It was well over 100 people in size at its peak with clients around the U.S. I was the chief sales dog and ran around the country doing deals with my sales team.

When the internet bubble burst, I realized that companies still needed websites, but at a fraction of the price tags we had previously sold them. The entrepreneur bug hit me and I started a small website development company in 02. I quickly realized that the biggest need among the companies I served was marketing. That was when I got into website marketing, aka, search engine optimization and pay per click advertising. In 06 I rebranded my company to Find and Convert. I figured out that companies need to be found on the web, but that isn’t enough. Visitors need to be converted to sales leads. The new brand has been well received.

I live in Tampa Bay with my wife and two children age 16 (daughter) and 11 (son). I have a few hobbies, but not enough time to enjoy them.

I like hearing from industry peers and the user community about innovative ideas and opinions on industry trends. Drop me a line anytime. Here’s my contact information:

Bernie Borges

bernie@findandconvert.com

727-234-0952

Everybody knows that links to your site are important for organic search engine rankings, especially in Google.  But, how do you know who links to your sites?  Google’s Webmaster tools provide valuable insight into such details.  Read more about it here.