“The launch of Google Universal Search (GUS) has dramatically changed the search landscape. It’s now become important to include videos, images, news articles and other content that search engines may want to crawl, and marketers must revamp both their SEO and SEM efforts in order to rule the Google search engine results pages (SERPs). Basically, marketers need to be as creative as possible when adding elements to Web sites.”
Read the full article from DM News here.
