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Search Engine Marketing (PPC) Tips to Minimize Cost & Maximize Conversions: October 2007
- Bullseye keywords cost the most
- Long tail keywords cost the least and produce the best results
- Ads should be direct and to the point
- Point out what your product is (the obvious)
- Include a benefit statement and call to action
- SEM (search engine marketing) has become the industry term for PPC (pay per click advertising Go after the right keywords)
- Landing pages are critical!
- The landing page is the ad
- Strong headline is a MUST
- Synchronize headlines with the ad
- Use multiple landing pages for multiple ads
- Test, measure, and revise
- Keep testing, measuring and revising as needed
- Track conversions
- A conversion in lead gen is a lead Give people a reason to convert
- Use a short form with a call to action
- Consider other creative call to actions
- Remind people what they get when they convert
- Use visuals in the call to action if possible
- Don’t ask for the conversion too soon, but
- Don’t give people too many options or distract them
- Test, measure, revise…
