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- Bernie’s definition of Web 2.0: web properties where you “hang out” and communicate and collaborate with other people who share common interests (communities).
- Social networking: “same as physical networking, just online.”
- Don’t overanalyze - dive in with your toe.
- Find social sites that fit your industry.
- Facebook (maybe), LinkedIn (maybe) MySpace (maybe not).
- Look for industry social networks, keep looking if you don’t find one today.
- Consider starting one in your industry as a non profit.
- They are often at an industry blog site.
- Search engines are increasingly watching the content in social networking sites.
- You can create links from Web 2.0 sites which will improve your search engine rankings.
- You can create buzz which will increase visibility and traffic to your website.
- You can create controversy (give something away).
- You can use emotion if it’s ethical and appropriate.
- You can be conspicuously absent if you don’t get involved.
- Would you miss out on the biggest trade show in your industry?
- Don’t miss out on social networking sites that pertain to your industry, or where like minded people are collaborating.
- Designate one person in your company the Web 2.0 guru, coach him or her and stay in the know.
- Encourage him or her to hang out at these sites - allow it to be a portion of how their time is spent.
- Create buzz, thought leadership, controversy or emotion.
- Develop your own “Matt Cutts.”
- Don’t be reluctant of Web 2.0.
- Devote time to Web 2.0 each week.
- Embrace Web 2.0 into your marketing strategy.
- Don’t get caught behind because your competitors may be way ahead.
- People who participate in conversations in Web 2.0 are visible and can be influential.
- Don’t make the mistake of thinking Web 2.0 is limited to one demographic because it’s not!
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