Web Marketing Takes Work
February 20th, 2007 by Bernie | Filed under SEO.How often do you get your haircut? Wouldn’t it be nice if you cut your hair once and never had to get it cut again.
Web marketing is like your hair. It requires ongoing work. I enjoy giving advice about web marketing and search engine optimization to clients and colleagues. After all, it’s my business. But, I’m amazed at how often people think they don’t need to work at it all the time. This article supports my point which is you must work at web marketing. It takes work and it takes ongoing work. I call it the haircut factor. Hair grows and must be cut periodically and that’s not going to ever change.So, don’t fall into the trap of taking some action in your web marketing strategy whatever it might be, and think you’re done. It’s like hair. It takes ongoing care. It takes work, and it’s ongoing work.Bernie
Good stuff…………….
I agree Bernie. It is important for companies to view their search engine marketing plans on a regular basis because rankings can change from one month to another. In regards to getting a haircut, sometimes we not only get a haircut, but we also change our hairstyle. Just like changing our hairstyle, companies need to change or revise their website content so that the search engines do not penalize them for “stale content.”
We may also want our stylist to add bangs when getting a haircut. Taking this same analogy, search engines reward websites that increase relevant links through press releases, article syndications, etc.
Bernie,
I like your illustration about a haircut… It makes the need for web marketing very understandable.
Cheers,
Steve
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