6 Ways to Re-Purpose Content for Blog SEO
August 26th, 2008 by Bernie | Filed under Blogging, SEO.Lee Odden wrote a great blog post about 5 ways to re-purpose content for blog SEO. I will add a 6th way here inspired by Lee’s blog post.
While reading Lee’s list of 5 suggestions, he reminded me of how many times I encounter smart people in a business who have so much domain expertise. I often marvel at it and think “man, if only we could get him or her to write a blog!”
Lee’s suggestions include re-purposing content that smart people have previously created in the form of PowerPoint slides, press releases, articles, old blog posts, etc. Great suggestions.
One observation I have made in my career is there are two types of people in a business: those who like to write and those who hate to write or are not good at it (no wisecracks please). :) Ok, so there are other attributes, but for this topic these two attributes are the key point.
When someone who likes to write interviews someone with domain expertise and writes it up as a blog post, it leverages the great content inside the head of the person with the domain expertise without placing the burden of writing on him or her. And, the person who likes to write gets to write.
If the domain expert is someone high up the ladder like the CEO, the writer will gain good recognition. If the blog content produced (and this could be a big “if”) is good content and gets good SEO results, the likelihood of making a habit of this approach is pretty high, resulting in good blog content with SEO value.
If this approach sounds like ghost writing, that’s exactly what it is. As Lee Odden said in his post, using something old to achieve blog SEO success is a fine strategy. Right Lee?
