Introduction to Twitter Video Podcast
August 28th, 2008 by Bernie | Filed under Blogging, Web 2.0.
This our first video podcast. It’s not Hollywood quality, but we’ll get to that someday (maybe). This is an introductory podcast on Twitter aimed at marketers who have heard about it but haven’t yet jumped on the Twitter bandwagon.
Twitter is a micro blogging platform used by individuals and businesses to communicate rapidly about anything they want. You can search for people and businesses using keywords. As you find people of interest you can choose to “follow” them in Twitter. Each person you follow is sent an email notice with a link to your Twitter profile. They can choose to follow you (or not).
Optionally you can require that people send a request to follow you. This is the way to create a private Twitter community. The default is that anyone can follow you.
Twitter is being embraced by early adopter businesses. Examples of companies using Twitter include Oracle, Apple, Comcast and the Los Angeles Fire Department. Locally in Tampa Bay, ABC Action News uses Twitter to communicate breaking news throughout the day.
A small company who is using Twitter effectively is inbound marketing pioneer, Hubspot. Several staffers at Hubspot are actively “tweeting” throughout the day. Additionally, Hubspot has a company branded Twitter profile used to communicate new blog posts and updates on company activities. They get it!
One big advantage of Twitter is access to good content. If you build a following of people with common interests you will benefit from links they provide to interesting content such as blog posts and articles. You should be one of those who contributes good content to your community. Your following will appreciate it.
I liken Twitter to “many to many instant messaging.” Businesses can use Twitter as an effective platform by setting up private communities of subject matter experts who help each other out.
Follow Bernie Borges on Twitter: http://twitter.com/berniebay and Chuck Palm on http://twitter.com/chuckpalm
Tags: Hubspot, Introduction to Twitter, micro blogging, Twitter
Great article, and thanks for mentioning HubSpot.
Many of us do indeed hang around on Twitter (I’m @onstartups).
We read all blog articles that mention HubSpot too.
Nice job with your first video podcast! And thanks for the Inbound Marketing Summit mention (and of course the HubSpot mention too). Looking forward to finally meeting you there.
@ellieeille
@hubspot
I thought this was a great program . I was not aware of it before. Also a great chance to see and hear my very smart Son…
Great information. I can always count on you for useful information on social media!
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