Landing Page Design Podcast
June 30th, 2008 by Bernie | Filed under Pay per Click, SEO.
Landing page design strategies are all about achieving your objective, either to generate a lead or create a sale. In this podcast, we’re talking mostly about lead generation.
This podcast is a summary of a blog post on landing page design strategies.
Landing page design strategies apply for both SEO and PPC strategies.
When someone finds you in a search engine, the page they land on is the “landing page.”
Landing pages should be clear, uncluttered, to the point with a strong headline and some easy to understand call to action.
Landing page design significantly impacts results. Search engine rankings alone don’t produce results.
The landing page should have a strong headline with a call to action.
The call to action should be compelling. Offer them something.
People on B2B landing pages are not there to make a decision. They are doing research. Help them out in their evaluation. Give them “bite size chunks” of information.
Call to action ideas may include an invitation to sign up for a webinar, white paper or something FREE. If offering a webinar, make it as strong as possible with interesting topics and speakers. Guest speakers with name recognition can be a good draw and works well.
Getting people to fill out a form on a landing page can be challenging. It often makes sense to offer the form on the click through from the landing page, in other words a second level landing page. Often, people will not fill out a form on the initial landing page. The call to action which takes people to the next page is often the most effective way to capture the lead in a form fill.
Pay careful attention to designing landing pages which will achieve your goals pertaining to your target audience, whether you drive the traffic to the landing page from pay per click advertising or SEO.
Tags: landing page design, pay per click advertising, PPC, SEO
