Long Tail Keywords
June 17th, 2008 by Bernie | Filed under Podcasts, SEO, Web 2.0.
This podcast is complementary to a post I wrote on May 13th about long tail keywords.
In this podcast I provide a brief explanation of long tail keywords from Chris Anderson’s book, appropriately named The Long Tail. I highly recommend the book to anyone in marketing.
I have the impression that some marketers have yet to learn the concept of long tail marketing. In SEO, effective long tail strategies require that we research and discover keywords that have some reasonable search volume and are relevant.
Long tail keyword strategies allow you to be found for less competitive keywords that you can often rank on page one. Compare that to broad and very competitive keywords where you may never rank in the first three pages.
As Chris Anderson says in the subtitle of his book: The long tail is about “selling less of more.”
I would like to hear from you on this subject. Please comment.
Tags: Long tail keyword strategies, long tail keywords, long tail strategies, SEO, the long tail
[...] Keyword research will tell you which keywords are more and less competitive. Often, the Long Tail keywords are the most [...]