Wanted: Social Media Marketing Case Studies

You may know that I am writing a book on social media marketing.  I am planning to complete it by end of year and publish it around March 2009.   

The purpose of my book is to explain in plain English what social media marketing is.  My target readers are small and medium size businesses.  The people I am writing for are mostly marketing managers and executives.  As I travel and speak at conferences most business people I meet still do not understand social media marketing (SMM) basics and how to develop winning SMM strategies that deliver ROI ($$$).  My book will explain how SMM has evolved, basic SMM concepts, and provide guidelines to develop SMM strategies.  It will also cover the risks and benefits of implementing SMM strategies. The book is especially targeting people who don’t have Fortune 1000 budgets.  

The book will also provide select case studies.  I am in search of small and medium size businesses who have been using social media marketing strategies with any measure of success.  If you fit this description and you are willing to participate, I would ask your permission to use your company as a case study assuming that I am comfortable it will serve the purpose of the book as outlined above.

Below are a series of questions I would review with you.  If you prefer to respond to the questions in email, that is fine or we can arrange a phone conversation at your convenience. 

Short description of your business including relative size of your company for frame of reference for my readers.  Include the types of companies you compete against.
What is your social media marketing strategy?
How did you develop your social media marketing strategy?
How much time, effort and resources (people and budget) do you apply to your social media strategy?
Did you test any portion of your SMM strategy?
What have you learned?
What failures and successes (ROI) have you realized?
Have you made any changes to your SMM strategy?
What’s next in your SMM strategy?
What would you do differently if you were starting from scratch with your SMM strategy?
 

If this isn’t a fit for you, but you know of a business that may be a good case study for my book, please feel free to pass this along or send me the referral.

Bernie
bernie@findandconvert.com

Tags: social media marketing